Token-Based Ride Content Personalization

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Solution Overview

Problem

Amusement rides often lose their appeal after a passenger has experienced the ride once or twice, as existing systems fail to provide personalized and dynamic content based on the passenger's history or token attributes, leading to a stale experience.

Innovation Solution

A system comprising a simulation vehicle, a processor, a content database, and a token database that identifies passenger tokens to customize the ride experience by selecting and delivering tailored content, including pre-ride briefings, in-ride missions, and post-ride debriefings, based on attributes such as skill level and previous content interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the amusement ride provides the same content to all passengers on every ride, then the system operation is simple and consistent, but the ride experience becomes stale and loses appeal after repeat visits

Engineering Contradiction:
Improveride experience customizationVSAvoidcontent delivery system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The content delivery system dynamically adapts to passenger preferences and history by modifying content selection based on token attributes, previous rides experienced, and expressed preferences. The system transitions from static content delivery to dynamic content personalization, allowing the ride experience to change and evolve with each passenger interaction.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system incorporates feedback mechanisms by tracking passenger token data across multiple rides, analyzing previous content consumption patterns, and using this information to personalize subsequent content delivery. The feedback loop continuously refines content selection based on passenger responses and engagement patterns.

Inventive Principle:
Principle #23Feedback

2Loss of information

If the system tracks detailed passenger history and token attributes to personalize content, then the ride experience becomes highly personalized, but the data processing and system complexity increase

Engineering Contradiction:
Improvepassenger experience history retentionVSAvoiddata management system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system uses token copies or representations to store and retrieve passenger data without requiring complex real-time processing of extensive historical records. Token attributes serve as compact data structures that encapsulate essential passenger information, preferences, and ride history in a manageable format for quick retrieval and processing.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system processes and stores different types of passenger data with varying levels of detail based on their importance and usage frequency. Critical attributes like preferred content types and ride history are maintained with high detail, while less critical information is aggregated or summarized, optimizing data management resources.

Inventive Principle:
Principle #3Local quality

3Productivity

If the amusement ride delivers customized content based on token attributes, then passenger engagement increases, but the content selection and delivery process becomes more complex

Engineering Contradiction:
Improvepassenger engagement levelVSAvoidcontent selection system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system pre-processes and organizes content into categories and attributes before ride delivery, creating a structured content library that can be quickly queried and matched to passenger preferences. Content is pre-tagged with metadata regarding genre, intensity, and other relevant attributes, enabling rapid selection during the ride without complex real-time processing.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10918961B1Contextually changing guest messaging and experience
Publication Date: 2021.02.16 DISNEY ENTERPRISES INC
  • US10918961B1 patent drawing
  • US10918961B1 patent drawing
  • US10918961B1 patent drawing

AI summary

Systems and methods for a customized amusement ride experience are disclosed herein. Such a system can include a simulation vehicle that can transit at least one passenger from a starting position to a terminating position of the amusement ride, a memory including a content database and a token database, and a sensor that can receive data identifying at least one token. The system can include a processor that can: receive data from the sensor identifying the at least one token; retrieve ride data from the token database based on the data identifying the at least one token, which ride data identifies an attribute associated with the token; select content for delivery based on the ride data; retrieve the selected content for delivery from the content database; and provide the selected content to the at least one passenger of the simulation vehicle.