Automated Tombstone Widget Distribution for Securities Promotion
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Solution Overview
Problem
Title III of the JOBS Act limits promotional budget for issuers raising up to $1 million, constraining their ability to effectively promote securities listings due to restrictive advertising regulations, particularly with the requirement for 'Tombstone' advertisements.
Innovation Solution
A method is provided to create an automated Tombstone creation and social sharing system, allowing issuers to transform securities information into shareable digital widgets that can be displayed on various platforms, enabling cost-effective and distributed promotion across multiple websites and social media, with compensation for host websites based on traffic generated.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If issuers use traditional Tombstone advertisements to promote securities listings, then they comply with SEC regulations, but their promotional reach and visibility are limited due to restrictive advertising regulations and limited budgets
Solution Approach 1:
The system segments the traditional Tombstone advertisement into modular digital components that can be distributed across multiple platforms. Each platform receives a customized version of the promotional content, allowing the issuer to maintain regulatory compliance while expanding reach through segmented distribution channels including social media, websites, and digital displays.
Solution Approach 2:
The patent introduces a digital intermediary system that mediates between the issuer's compliance requirements and the diverse promotional channels. This intermediary platform generates and distributes compliant promotional content to multiple third-party websites and social media platforms, enabling expanded reach while maintaining regulatory adherence through centralized control.
2Adaptability or versatility
If issuers increase promotional spending to improve visibility, then they can reach more potential investors, but their limited budget under Title III constraints prevents significant investment in advertising
Solution Approach 1:
The system creates a universal digital widget that serves multiple promotional functions simultaneously across different platforms. A single investment generates promotional content that can be displayed on social media, embedded in websites, shared through digital networks, and distributed to multiple channels, maximizing the utility of limited promotional funds through multi-functional deployment.
Solution Approach 2:
The patent employs digital copying to replicate the promotional content across numerous platforms and channels. Once the compliant promotional material is created, it can be copied and distributed indefinitely across multiple websites, social media platforms, and digital displays at minimal marginal cost, significantly extending reach without proportionally increasing budget requirements.
3Adaptability or versatility
If issuers create customized promotional content for each platform, then they optimize for each channel, but the time and resources required for customization increase significantly
Solution Approach 1:
The system performs preliminary action by pre-generating compliant promotional content in a standardized format that can be quickly adapted to different platforms. The core promotional message and compliance elements are created in advance through automated processes, allowing rapid customization for specific platforms without requiring extensive manual content creation for each channel.
Solution Approach 2:
The patent utilizes parameter changes to adapt the standardized promotional content to different platforms. By modifying specific parameters such as display dimensions, color schemes, and platform-specific formatting while maintaining the core compliant message, the system achieves platform optimization through efficient parameter adjustment rather than complete recreation of content for each channel.
Data Source
AI summary
Systems and methods are provided for promoting securities information. The method includes: storing, in a memory, a database of securities information; indexing, using a processor, the database of securities information to enable a first user to search through the database of securities information; displaying, using a graphical user interface, a digital searching tool, wherein the first user is able to search through the indexed database on the graphical user interface using the digital searching tool; receiving, from the first user, using the graphical user interface, one or more filings selected from the indexed database; and transforming at least one of the selected filings into a shareable digital widget, wherein the widget, when shared, is configured to display a description of each of the at least one of the selected filings to one or more second users.