Tone-Based Promotion Delivery for Mobile Device Personalization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional marketing techniques, including mobile marketing, fail to provide real-time, customizable, and cost-effective promotion information to consumers, lacking the ability to track consumer behavior and feedback effectively.
Innovation Solution
A system and method that uses tone transmission devices to associate promotion information with tones transmitted to mobile devices, allowing for real-time communication, storage, and tracking of consumer interactions, enabling personalized marketing and efficient promotion management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional marketing techniques (flyers, mailings, email) are used to provide promotion information, then information can be transmitted to consumers, but the information cannot be tailored or customized per customer and cannot be validated or activated in real-time
Solution Approach 1:
The system segments promotion delivery by associating specific promotions with individual mobile devices through unique device identifiers. Each device receives customized promotion information tailored to the specific user, enabling per-customer customization while maintaining real-time validation capabilities through centralized database tracking.
Solution Approach 2:
The system implements dynamic real-time validation by continuously checking promotion status, customer eligibility, and redemption state through mobile device communication. The promotion information can be activated, deactivated, or modified in real-time based on system conditions, ensuring reliable validation while maintaining customization.
2Productivity
If text message advertisements are sent to mobile devices, then promotional information can be delivered, but costs associated with the communication may be unwillingly paid by the user
Solution Approach 1:
The system uses mobile devices as intermediaries to receive promotion information through tones rather than traditional text messages. The mobile device acts as a mediator between the promotion system and the consumer, delivering promotional content through audio tones that do not incur traditional messaging costs while maintaining effective promotion delivery.
Solution Approach 2:
The system replaces the mechanical text message transmission system with an acoustic tone transmission system. Instead of sending text messages that incur communication costs, the system transmits promotion information as audio tones through the mobile device's speaker, eliminating the cost barrier while maintaining productivity in promotion delivery.
3Loss of information
If promotion information is provided through traditional media (billboards, posters, radio, television), then consumers receive promotional content, but consumers are not provided with information they can review at a later point in time
Solution Approach 1:
The mobile device serves multiple functions: receiving promotion tones, storing promotion information locally, and enabling later review of the information. This multi-functional approach allows consumers to access promotional content at any time without requiring complex additional systems, as the mobile device itself provides both reception and storage capabilities.
Solution Approach 2:
The system creates a digital copy of promotion information that is stored on the consumer's mobile device. Instead of providing only transient audio or visual information through traditional media, the system delivers and stores a replicable copy of the promotion content on the device, enabling later review without increasing overall system complexity.
4Loss of time
If conventional marketing techniques are used, then promotion information can be transmitted, but the entity maintaining the marketing program cannot obtain real-time responses, information, and feedback
Solution Approach 1:
The system implements real-time feedback mechanisms by communicating directly with mobile devices to receive consumer responses, redemption status, and engagement information. The mobile device serves as both the information delivery channel and the feedback collection point, enabling real-time program management without complicating the operational process.
Solution Approach 2:
The system merges the promotion delivery function and the feedback collection function into a single mobile device communication channel. The same device that receives promotion tones also sends back consumer responses and redemption information, eliminating the need for separate feedback mechanisms and simplifying program management while achieving real-time insights.
Data Source
AI summary
Systems, methods, and apparatus providing promotion information to a mobile device are provided by certain embodiments of the invention. According to one embodiment, promotion information for a program may be associated with an information carrying tone that is transmitted to a mobile device associated with an operator by a tone transmission device. An indication received responsive to the mobile device receiving the information carrying tone can be stored, and at least one entry associating the promotion and the operator can be stored responsive to receiving the indication. Also according to various aspects, following receipt of the indication, it may be determined whether the promotion is validated and/or can be activated for the operator, and promotional information can be communicated to the operator, such as a activation confirmation or a redeemable promotion.