Tone Tool for Automated Content Tone Consistency

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Solution Overview

Problem

Managing and maintaining consistent tone across diverse content channels in marketing campaigns is challenging, as existing tools lack automated support for tonal adjustments and real-time alerts for tone deviations.

Innovation Solution

A tone tool is integrated into content creation software to analyze and evaluate the tone of content portions, comparing them to a predetermined range and providing suggested modifications to align with the desired tone, utilizing AI and natural language processing for automated tonal adjustments and alerts.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manual tone monitoring is used across multiple content channels, then tone consistency can be maintained through human review, but the complexity and time consumption increase significantly

Engineering Contradiction:
Improvetone consistencyVSAvoidtime consumption
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent replaces manual human review (mechanical system) with an automated tone analysis system that uses natural language processing and machine learning algorithms to evaluate tone across content channels, thereby maintaining tone consistency while eliminating time consumption associated with manual monitoring

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables self-service by automatically monitoring and analyzing tone across content channels without requiring human intervention, allowing the content management system to self-regulate tone consistency through automated feedback loops and real-time analysis

Inventive Principle:
Principle #25Self-service

2Reliability

If automated tone analysis is implemented across all content channels, then tone consistency is improved, but the device complexity increases

Engineering Contradiction:
Improvetone consistencyVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent implements a universal tone analysis system that can be applied across multiple content channels (social media, email, website, mobile app) using the same underlying technology platform, thereby improving tone consistency while avoiding the complexity of implementing separate systems for each channel

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system segments tone analysis into modular components that can be independently configured and deployed for different content channels, allowing the complex tone analysis functionality to be broken down into manageable units that reduce overall system complexity

Inventive Principle:
Principle #1Segmentation

3Measurement precision

If real-time tone monitoring is implemented, then tone deviations can be detected immediately, but the processing power and time required increase

Engineering Contradiction:
Improvetone deviation detection accuracyVSAvoidprocessing power
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The system applies partial monitoring by focusing tone analysis on key content channels and critical tone parameters rather than analyzing every aspect of every content piece, thereby achieving effective tone deviation detection while reducing processing power requirements

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The system performs preliminary tone analysis during content creation and approval stages, identifying potential tone deviations before content is published, thereby reducing the need for intensive real-time processing and lowering overall processing power requirements

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10977698B2Transforming content management in product marketing
Publication Date: 2021.04.13 DOORDASH INC
  • US10977698B2 patent drawing
  • US10977698B2 patent drawing
  • US10977698B2 patent drawing

AI summary

A method supporting content creation includes providing a content creation software product with a tone tool, receiving, by the tone tool, an expected tone range for a parameter of tone, receiving content, evaluating, by the tone tool, each of a plurality of portions of the content to determine a tone of the respective portions of the content, comparing the tone of each of the plurality of portions of the content to the expected tone range for the parameter, and providing, by the tone tool, at least one proposed modification of the content affecting a change in the tone of at least one of the portions of the content.