Tool Application Media Presentation via Server Matching

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Solution Overview

Problem

Existing tool applications lack controllability and accuracy in presenting media information, such as advertisements, due to the absence of a dedicated media information platform, leading to low user engagement and effectiveness.

Innovation Solution

An information processing method that involves a terminal sending user attribute information to a server, which matches and delivers targeted media information to be presented within the tool application's inherent area, allowing for controlled and timely display during application shutdown processes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If media information is presented by using a newly added rectangular area, then media information can be displayed, but the user experience deteriorates due to additional interface elements and the need to modify the original interface layout

Engineering Contradiction:
Improvemedia information presentationVSAvoiduser experience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The existing rectangular area in the tool application interface is made multi-functional by enabling it to display both tool-related content and media information. This eliminates the need for a separate dedicated area for media information, thereby maintaining interface simplicity while achieving the goal of information presentation.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent merges the media information presentation function with the existing tool application interface elements. Instead of adding a separate rectangular area, the media information is integrated into the existing interface structure, combining multiple functions into a unified display area.

Inventive Principle:
Principle #5Merging (Combining)

2Ease of manufacture

If tool applications present media information without a dedicated media information platform, then implementation is simple, but controllability and hit rate of media information deteriorate

Engineering Contradiction:
Improveimplementation simplicityVSAvoidcontrollability of media information
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The patent introduces a media information platform as an intermediary layer between the tool application and the media information content. This platform enables centralized control, filtering, and management of media information, improving controllability and hit rate while allowing tool applications to maintain their simplicity.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If media information is pushed without matching with user attribute information, then push process is simple, but accuracy and hit rate of media information deteriorate

Engineering Contradiction:
Improvemedia information push efficiencyVSAvoidaccuracy of media information push
Core Design Contradiction:
ProductivityVSMeasurement precision

Solution Approach 1:

The patent implements a feedback mechanism where user attribute information is collected and used to match with appropriate media information content. The media information platform analyzes user attributes and provides feedback for selecting and personalizing media information, thereby improving accuracy and hit rate while maintaining push efficiency through automated matching algorithms.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS11221743B2Information processing method, terminal, server, and computer storage medium
Publication Date: 2022.01.11 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US11221743B2 patent drawing
  • US11221743B2 patent drawing
  • US11221743B2 patent drawing

AI summary

Embodiments of this application disclose an information processing method, a terminal, a server, and a non-transitory computer readable storage medium. The method includes: in response to starting an application management tool, obtaining one or more application-specific parameters associated with the terminal; sending the one or more application-specific parameters to a remote server; receiving, from the remote server, media information that matches the one or more application-specific parameters; in response to a user selection of a first area of the application management tool, generating a first instruction for shutting down applications running on the terminal; and performing the first instruction for shutting down the applications running on the terminal while presenting the media information in the first area.