Toolbar Search Tracking for Group Member Point Incentives
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Solution Overview
Problem
Users face difficulties in establishing and maintaining affiliate advertisements on web pages, as they require continuous updates and management, leading to user burden and low participation, especially for groups with members who lack motivation.
Innovation Solution
An information processing apparatus and method that tracks search requests from members using a toolbar, calculates member points based on group search requests, and updates member total points, facilitating easier participation by displaying points reflectively on the toolbar, thereby encouraging group activity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users establish and maintain affiliate advertisements on web pages, then advertisement effectiveness is improved, but user burden increases and participation decreases
Solution Approach 1:
The system automatically tracks search requests and calculates member points without requiring user intervention. The toolbar autonomously monitors user search behavior, accumulates search request counts, and updates member points in the database, eliminating the need for users to manually maintain advertisement pages or track their contributions.
Solution Approach 2:
The system implements a feedback mechanism where member points are calculated based on search request history and displayed to members. This feedback loop motivates continued participation by showing users their contribution level, creating a self-sustaining system where users are incentivized to maintain search activity without additional burden.
2Adaptability or versatility
If web page contents are continuously updated to maintain user interest, then user engagement is improved, but maintenance burden on users increases
Solution Approach 1:
The toolbar automatically updates and maintains the advertisement functionality without requiring user intervention. The system self-manages the advertisement page content by tracking search requests and automatically updating member points, eliminating the burden of continuous manual updates while maintaining user engagement through dynamic point reflection.
3Measurement precision
If manual tracking of search requests is implemented, then accuracy of member points is improved, but system complexity and operational burden increase
Solution Approach 1:
The patent replaces manual mechanical tracking methods with an automated information processing system. The toolbar automatically captures search request data, the server processes and accumulates the data in the database, and member points are calculated and updated automatically. This substitution of manual processes with automated electronic systems maintains measurement precision while reducing system complexity and operational burden.
Data Source
AI summary
The invention provides an information processing apparatus, an information processing method, and an information processing program that can improve convenience of a user and facilitate participation of a user, with respect to an existing group having members (users).In the invention, a search request including a search keyword 44 input to an entry field 31 for search in a toolbar 30 displayed on a screen of a terminal 21, toolbar identification information 42 associated with and allocated to each of the groups, and member identification information 43 identifying members are received from the terminal (S6), the members are identified on the basis of the member identification information, a member search request of each of members is counted by accumulating a history of the search request for each of members, and a group search request as the group is counted by counting the member search request on the basis of the toolbar identification information (S10), member total points 33 that are distributable to the members are updated on the basis of the counted group search request (S33 and S34), and information of the member total points is transmitted to the terminal (S15).