Automated Topic Analytics for Online Articles
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Solution Overview
Problem
Publishers face difficulties in determining popular topics among online article visitors, as existing web analytics tools only provide insights into individual article popularity and not topic popularity or trends, requiring manual and subjective analysis.
Innovation Solution
An automated system analyzes online articles using natural language processing and machine learning to identify relevant and popular topics, generate relevance scores, and compute aggregated topic scores, also analyzing term importance and topic/term lifespan over time intervals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If manual analysis of articles is performed to determine popular topics, then publishers can identify topic trends, but the process is subjective and time-consuming
Solution Approach 1:
The patent replaces manual mechanical analysis with automated computational text analysis. The system uses computer algorithms to extract topics from article text, calculate relevance scores, and determine topic popularity based on visitor metrics, eliminating the need for manual reading and subjective judgment while providing objective, scalable measurements.
Solution Approach 2:
The patent introduces an intermediary computational system that bridges articles and visitor data to derive topic popularity. This intermediary process calculates relevance scores by analyzing the relationship between topic keywords and article content, then combines these scores with visitor metrics to produce objective topic popularity measurements without direct human intervention.
2Loss of information
If existing web analytics tools are used, then article-level popularity data is available, but topic-level insights are not provided
Solution Approach 1:
The patent segments the analytics process into distinct functional components: topic extraction from article text, relevance score calculation, visitor metric integration, and aggregated topic popularity computation. This segmentation allows the system to transform existing article-level data into topic-level insights through a structured multi-step process while maintaining modularity.
Solution Approach 2:
The patent adds a new dimension of analysis by extracting semantic topic information from article text and combining it with existing visitor metric dimensions. This creates a topic-level aggregation layer that transforms one-dimensional article popularity data into multi-dimensional topic popularity insights, enabling publishers to see patterns across multiple articles.
3Extent of automation
If automated topic analysis is implemented, then objective topic popularity scores are generated, but the system requires processing multiple data sources
Solution Approach 1:
The patent creates a universal analytics system that handles multiple data sources (article text, visitor metrics, topic keywords) through a single integrated computational framework. The system performs multiple functions including text analysis, score calculation, data integration, and result aggregation within one automated process, reducing the need for separate specialized tools.
Data Source
AI summary
Systems and methods provide for analyzing a group of online articles to identify relevant and popular topics. Text from each online is analyzed to identify topics relevant to each online article and to generate a relevance score for each topic and each online article. The topics are scored as a function of the relevance scores and visitor metrics for the online articles. The visitor metrics may include all visitors or only visitors within a particular visitor segment. The most relevant and popular topics are identified based on the scored topics. In some embodiments, the online articles are further analyzed to identify terms used in the online articles that are important to each topic. Further embodiments analyze the online articles to determine the lifespan of topics and terms, reflecting the popularity of topics and terms over time intervals.


