Topic-Based Recommendation Video Distribution for Product Discovery

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Solution Overview

Problem

In live streaming commerce, viewers cannot directly touch or see products, leading to a demand for easily and quickly obtaining information about products of interest.

Innovation Solution

A distribution management system that identifies and provides a list of recommendation videos related to the topic being viewed, displayed on the screen during video playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If live streaming commerce is used to present products online, then sales coverage and convenience are improved, but viewers cannot directly touch or see products, leading to information deficiency

Engineering Contradiction:

Improveconvenience of online shoppingVSAvoidproduct information accessibility

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The main video stream is segmented by topic, and recommendation videos are provided for each topic segment. This allows viewers to access specific product information without watching the entire stream, reducing information loss while maintaining online shopping convenience.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

Recommendation videos serve as an intermediary between the main stream and viewers, providing additional product information that compensates for the inability to directly touch or see products in live streaming commerce.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Loss of information

If viewers watch the entire video stream to obtain product information, then information completeness is improved, but time consumption increases

Engineering Contradiction:

Improveproduct information completenessVSAvoidtime to obtain information

Core Design Contradiction:

Loss of informationVSLoss of time

Solution Approach 1:

Recommendation videos are prepared in advance for each topic in the main stream. Viewers can directly access pre-prepared product information videos without waiting to watch the entire main stream, reducing time loss while maintaining information completeness.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

Viewers can skip the main video stream and directly access recommendation videos for topics of interest. This allows rapid access to specific product information without consuming time watching unrelated content in the main stream.

Inventive Principle:

Principle #21Skipping (Rushing through)

3Loss of information

If recommendation videos are provided for all topics in the main stream, then information accessibility is improved, but system complexity increases

Engineering Contradiction:

Improveproduct information accessibilityVSAvoidsystem structure complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

Recommendation videos are provided locally for each topic segment in the main stream rather than uniformly for the entire stream. This localized approach improves information accessibility for each topic while keeping the overall system structure manageable through modular organization.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS12457386B2Distribution management for providing recommendation video in accordance with topic being viewed

Publication Date: 2025.10.28 RAKUTEN GROUP INC

AI summary

A distribution management system (101) plays, on a screen, a video (A) in which a plurality of topics (a1, a2, . . . ) is sequentially covered, determines a topic (a1) currently being covered on the screen on which the video (A) is being played, identifies a list (L1) of recommendation videos (X1) in which a topic related to the determined topic (a1) is covered, and provides the identified list (L1) via the screen.