Touch Gesture Classification for Ad Interaction Accuracy
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Solution Overview
Problem
Touch computing devices face challenges in managing user interactions with web content, particularly when advertisements are present, as they often misinterpret gestures intended for scrolling or zooming as selection actions, leading to unintended actions such as invoking advertisements instead of performing the intended gesture.
Innovation Solution
An enhancement application determines whether a touch down event on a touch computing device is intended for an advertisement or associated with listeners, and if so, restricts access to a subset of actions like scrolling or zooming to prevent misinterpretation and ensure correct user intent is executed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the browser allows full gesture recognition on advertisements, then advertisement interaction capability is improved, but unintended actions are triggered when users perform scrolling or zooming gestures
Solution Approach 1:
The system performs preliminary classification of touch gestures by analyzing touch characteristics (duration, pressure, movement pattern) before executing any action. This preliminary analysis determines whether the gesture is intentional (tap, click) or unintentional (accidental scroll, zoom), preventing misinterpretation before it occurs
Solution Approach 2:
The patent introduces an intermediary gesture interpretation layer between the touch input and the action execution. This intermediary analyzes the gesture context and determines the correct interpretation, acting as a mediator that prevents direct but erroneous mapping of touch gestures to advertisement actions
2Reliability
If the browser restricts gesture recognition on advertisements, then unintended actions are prevented, but legitimate advertisement interactions are also blocked
Solution Approach 1:
The system applies different gesture recognition rules to different regions and contexts within the advertisement. Intentional interaction zones (call-to-action buttons, links) maintain full gesture sensitivity, while accidental interaction zones (static background areas) have restricted gesture recognition, creating local quality variations in gesture handling
3Reliability
If the system implements gesture classification to distinguish intentional from unintentional gestures, then user intent accuracy is improved, but processing complexity increases
Solution Approach 1:
The system implements partial gesture classification by focusing only on the most critical touch characteristics (touch duration, basic movement pattern) rather than analyzing all possible gesture parameters. This partial analysis provides sufficient discrimination between intentional and unintentional gestures while avoiding excessive processing complexity
Data Source
AI summary
One exemplary embodiment involves a computer-implemented method that comprises receiving, via a touch display, a touch down event on an object depicted on a user interface rendered on the touch display. The embodiment involves determining whether to provide access to a complete set of actions responsive to the touch down event based at least in part on whether the object comprises an advertisement. Additionally, the embodiment may also involve determining whether to provide access to the complete set of actions responsive to the touch down event based at least in part on whether the object is associated with one or more listeners. Then, the embodiment involves implementing one or more accessible actions responsive to the touch down event.