Touchpoint-Based Prompting for Digital Feedback Collection
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Solution Overview
Problem
Conventional systems for gathering feedback from digital content users are inefficient and ineffective, leading to incomplete, inaccurate, and wasteful data collection due to intrusive interfaces, survey fatigue, and lack of adaptation to various devices, resulting in low-quality responses and resource wastage.
Innovation Solution
A digital experience system that provides custom prompts to users throughout their journey based on interactions with touchpoints within the content experience, integrating feedback collection seamlessly into the user interface, adapting to device types, and providing relevant prompts proportionally to user engagement, allowing for efficient and accurate feedback collection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional systems display a list of questions in a modal window near the end of content experience, then feedback collection is structured and targeted, but individuals dismiss the list without answering due to time consumption
Solution Approach 1:
The patent segments the feedback collection process by presenting individual questions at relevant touchpoints throughout the user journey rather than displaying all questions at once. This allows users to answer only when contextually appropriate, reducing perceived time commitment while maintaining feedback quality through targeted questioning at each stage.
Solution Approach 2:
The system performs preliminary actions by pre-identifying relevant touchpoints and preparing context-specific questions in advance. Questions are triggered automatically when users reach appropriate moments in their journey, eliminating the need for users to manually navigate through lengthy surveys and reducing overall completion time.
2Loss of information
If individuals are asked to complete entire electronic surveys, then comprehensive feedback is collected, but individuals become bored and impatient, resulting in premature quitting or superficial answers
Solution Approach 1:
The survey is segmented into context-relevant questions distributed across multiple touchpoints throughout the user experience. Users encounter only the subset of questions applicable to their current journey stage, maintaining engagement through brevity and relevance while collectively gathering comprehensive feedback across the user base.
Solution Approach 2:
Feedback collection occurs periodically at strategically defined touchpoints throughout the user journey rather than requiring continuous survey completion. This periodic approach maintains user engagement by interrupting the experience only when contextually appropriate, while still gathering comprehensive feedback across multiple interaction stages.
3Adaptability or versatility
If conventional systems provide electronic surveys to client devices with small screens, then feedback can be collected from mobile users, but the graphical user interface becomes complex and navigation requires drilling through additional layers
Solution Approach 1:
The interface is segmented to present only context-relevant questions at each touchpoint rather than displaying complete survey structures. This reduces interface complexity on small screens by eliminating the need for nested navigation layers, while maintaining adaptability across devices through responsive, context-aware question delivery.
Solution Approach 2:
The patent extracts and removes unnecessary interface layers and navigation elements from the feedback collection process. By delivering individual context-specific questions directly at touchpoints rather than requiring users to navigate through structured survey interfaces, the system simplifies the mobile experience while maintaining device compatibility.
4Loss of information
If conventional survey interfaces consume majority of screen space, then all questions can be displayed, but users are distracted from continuing to enjoy content experience
Solution Approach 1:
The system applies partial action by collecting feedback through minimal, context-specific questions triggered at relevant touchpoints rather than requiring complete survey completion. This allows content consumption to continue uninterrupted while still gathering necessary feedback, maintaining productivity without sacrificing feedback collection effectiveness.
Solution Approach 2:
The patent introduces an intermediary approach where context-aware triggering mechanisms mediate between content delivery and feedback collection. Questions are automatically triggered at appropriate moments without requiring users to switch contexts or stop content consumption, eliminating distraction while maintaining feedback collection through seamless integration.
Data Source
AI summary
The present disclosure relates to a digital experience system that non-intrusively obtains valuable user feedback by strategically prompting users for feedback during a user's journey of a digital content experience. For example, in one or more embodiments, the digital experience system detects when various discrete touchpoints are triggered throughout a user's journey. In response to detection a triggered touchpoint, the digital experience system can provide the user with a prompt from a template of prompts. In this manner, the digital experience system can receive valuable and meaningful feedback from users without disrupting the user's digital content experience. Indeed, the digital experience system enhances the content experience for the user by providing prompts to the user throughout the user's journey of the content experience.