Toy Reader Data Collection for Video Game Marketing

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Solution Overview

Problem

Acquiring marketing information from video game consumers is challenging due to the resource-intensive nature of traditional market surveys, which rely on accurate recall and substantial expenditures before providing desired insights.

Innovation Solution

A system comprising a physical object with a memory for storing marketing information, a video game system that monitors and writes this information, and a server to receive and store it, utilizing a toy reader that communicates with game consoles and peripherals to collect data during gameplay.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional market surveys are used to collect marketing information, then data can be obtained, but significant resources and capital are required and data accuracy depends on truthful recollection

Engineering Contradiction:

Improvedata accuracyVSAvoidresource expenditure

Core Design Contradiction:

Measurement precisionVSQuantity of substance

Solution Approach 1:

The system automatically collects marketing information during gameplay without requiring separate survey efforts. The gaming system itself generates and stores marketing data through integrated sensors, processors, and memory that track player actions, preferences, and behavior patterns organically during game sessions.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent replaces manual survey collection methods with automated electronic data capture. Sensors, processors, and computer systems substitute for human interviewers and paper-based surveys, enabling automatic tracking and analysis of player behavior through digital signals and gameplay metrics.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Loss of time

If traditional market surveys are conducted, then marketing information can be collected, but substantial time and resources are expended before insights are obtained

Engineering Contradiction:

Improvetime to obtain insightsVSAvoidefficiency of information collection

Core Design Contradiction:

Loss of timeVSProductivity

Solution Approach 1:

The system continuously collects marketing information throughout gameplay sessions without interruption. Data collection occurs continuously as players interact with the game, eliminating the discrete, time-consuming phases of traditional survey design, distribution, collection, and analysis.

Inventive Principle:

Principle #20Continuity of useful action

Solution Approach 2:

The system prepares and implements data collection infrastructure in advance, integrating sensors and tracking mechanisms into the gaming system before use. This preliminary setup enables immediate data capture during gameplay, eliminating the need for post-game analysis preparation and reducing overall time to insights.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10238977B2Collection of marketing information developed during video game play

Publication Date: 2019.03.26 ACTIVISION PUBLISHING INC

AI summary

A system and method for collecting information related to a video game including a physical object such as a toy. The system includes a game console having a processor for executing instructions to conduct video game play using the physical object. During the game play, data related to the toy may be stored for on the physical object or game console and provided to a server.