Product Traceability Video Assembly for Authentic Consumer Playback

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Solution Overview

Problem

Traditional agricultural product traceability systems lack customization and authenticity in presenting traceability chain information, leading to a monotonous and incomplete consumer experience.

Innovation Solution

A method and apparatus for generating and delivering customized traceability videos based on consumer requests, capturing and splicing product information at various processing stages, and transmitting these videos to clients for playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional text and image formats are used to present traceability chain information, then the system is simple to implement, but the consumer experience is monotonous and lacks authenticity

Engineering Contradiction:
Improveauthenticity of traceability informationVSAvoidcomplexity of information presentation system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent changes the parameter of information presentation from static text and images to dynamic videos with audio. This transformation fundamentally alters the format and delivery method of traceability information, enabling more authentic and engaging consumer experiences while maintaining system implementability through standardized video processing workflows.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The system transitions from static information display to dynamic video content that can be customized based on consumer preferences and product characteristics. The video format allows for movement, changing scenes, and temporal progression, making the traceability information more vivid and trustworthy without significantly increasing system complexity.

Inventive Principle:
Principle #15Dynamics

2Reliability

If promotional videos are used to display product information, then the publicizing effect is strong, but the authenticity and interaction are poor

Engineering Contradiction:
Improveauthenticity of product informationVSAvoidconsumer interaction with traceability system
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent segments the traceability chain into distinct production stages (planting, harvesting, processing, packaging, logistics) and creates separate video segments for each. This segmentation allows consumers to interact with specific stages of interest and provides a structured, easy-to-navigate experience while maintaining high authenticity through stage-specific visual documentation.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system pre-processes and organizes video content for each production stage before consumer interaction. By preparing segmented video content in advance according to the traceability chain structure, the system enables rapid, intuitive consumer access to authentic information without requiring complex real-time processing, thus improving ease of operation.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If the same video content is provided to all consumers, then the system is simple to operate, but the content lacks customization and appeal

Engineering Contradiction:
Improvecustomization of traceability contentVSAvoidcomplexity of video processing system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The video content is divided into discrete segments corresponding to different production stages. This segmentation enables flexible combination and selection of video segments based on consumer preferences and product types, providing customization without requiring a completely different system architecture. The modular structure maintains operational simplicity while enhancing adaptability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The video processing system is designed to handle multiple product types and traceability chain configurations using the same core technology. By creating a universal video segmentation and assembly framework that can adapt to different agricultural products and production processes, the system achieves high customization capability without proportionally increasing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS12493847B2Method, apparatus, and electronic device for processing product traceability chain information
Publication Date: 2025.12.09 ALIBABA GROUP HOLDING LTD
  • US12493847B2 patent drawing
  • US12493847B2 patent drawing
  • US12493847B2 patent drawing

AI summary

Embodiments of the disclosure provide methods, apparatuses, and electronic devices for processing product traceability chain information. The method comprises: determining one or more processing stages associated with a traceability chain of a product; acquiring video information associated with each of the one or more processing stages of the traceability chain; and splicing the video information associated with each of the one or more processing stages to generate a traceability video for the product.