Tracked SMS Message Generation for Mobile Conversion Attribution
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Solution Overview
Problem
Existing marketing campaigns face challenges in measuring and correlating direct conversions from internet user interactions to financial transactions, particularly in mobile environments, due to difficulties in obtaining valid email addresses and navigating small screens, and regulatory restrictions on unsolicited marketing communications.
Innovation Solution
A system and method for automatically generating SMS or IP-based messaging units from a unified campaign platform, which populates recipient and subject line fields with device and user data, and integrates third-party analytics for tracking user engagement and conversion data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a link is provided within an email to prompt user action, then marketing communication can be sent to users, but conversion rates decrease sharply due to multiple steps required for user action
Solution Approach 1:
The system pre-populates the SMS message body, recipient field, and subject line automatically when a user clicks a marketing link. This preliminary action eliminates the need for users to manually type or navigate through multiple fields, reducing the number of steps required to complete the conversion action while maintaining ease of operation.
2Loss of information
If email addresses are collected from users in exchange for products or services, then targeted marketing can be provided, but it is difficult to correlate email receipt with financial transactions
Solution Approach 1:
The system implements automated tracking that provides feedback on conversion outcomes. When a user sends an SMS through the marketing link, the system automatically tracks and reports whether a financial transaction occurred, correlating the marketing communication with the conversion result. This feedback mechanism resolves the information loss problem without requiring complex manual tracking systems.
3Adaptability or versatility
If marketing communications are sent to mobile devices with small screens and limited input options, then reach can be expanded, but barriers to purchase transactions increase
Solution Approach 1:
The system enables self-service by automatically generating and populating the SMS message based on the user's click action. The user simply needs to press a send button without manually typing or navigating through complex input fields. This self-service approach adapts to mobile device limitations while maintaining ease of operation, allowing expanded mobile reach without increasing purchase barriers.
Data Source
AI summary
A method or process for generating an attributable and trackable message based engagement through SMS or IP based messaging unit, from within a single unified campaign platform environment, between internet connected devices on any open or closed content delivery networks, servers, website, or social media sites such that the intent and messaging sequence may be tracked and attributed to campaigns, specified audiences, and ad platforms.