Tracking Telephone Number Intermediary for Visitor Identification
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Solution Overview
Problem
Current website tracking systems fail to associate specific webpage visitors with telephone callers, providing limited real-time information for marketing and cultivating sales leads, and are inefficient in tracking multiple users without compromising existing legacy systems.
Innovation Solution
A system that allocates a pool of tracking telephone numbers based on webpage traffic volume, allowing visitors to call a published tracking number which is non-disruptively forwarded to the contact number, enabling the tracking of website activities and caller details, and associating them with the original website visitor, while maintaining compatibility with existing tracking systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a third-party advertisement tracking service is used to route telephone calls, then call tracking capability is provided, but real-time information about webpage visitors is lost
Solution Approach 1:
The patent introduces a tracking telephone number as an intermediary element between the webpage visitor and the contact telephone number. This tracking number is displayed to visitors instead of the actual contact number, allowing the system to capture caller information while maintaining the original contact number for actual calls. The intermediary enables information collection without disrupting the normal call flow.
Solution Approach 2:
The patent segments the telephone number functionality into two distinct parts: a tracking telephone number for information collection and a contact telephone number for actual customer service. This segmentation allows the system to separate the tracking function from the contact function, enabling real-time visitor identification without compromising the simplicity of the original contact system.
2Productivity
If tracking telephone numbers are allocated based on traffic volume, then multiple users can be tracked efficiently, but system cost increases
Solution Approach 1:
The patent implements a dynamic allocation system where tracking telephone numbers are assigned based on current traffic volume and usage patterns. The system can adapt the number of active tracking numbers according to real-time demands, allocating more numbers when traffic increases and releasing them when traffic decreases. This dynamic approach maintains high tracking efficiency while minimizing the total number of numbers required.
Solution Approach 2:
The system changes the parameter of tracking number allocation from a static fixed quantity to a variable quantity based on traffic volume. By adjusting the number of tracking telephone numbers according to actual usage patterns, the system achieves efficient multi-user tracking without proportionally increasing costs. The parameter change allows optimal resource utilization.
3Adaptability or versatility
If existing legacy tracking systems are maintained, then compatibility is preserved, but integration with new tracking capabilities is limited
Solution Approach 1:
The patent designs the tracking telephone number system to serve multiple functions simultaneously: it provides call tracking, captures visitor information, maintains compatibility with existing telephony infrastructure, and integrates with web analytics systems. The universal design allows the same tracking number mechanism to work across different platforms and systems without requiring complete system replacement.
Solution Approach 2:
The tracking telephone number acts as a universal intermediary that bridges legacy telephony systems with modern web analytics capabilities. It maintains compatibility with existing phone networks while enabling new tracking functionalities. The intermediary nature allows integration with various systems without requiring direct modification of legacy infrastructure.
Data Source
AI summary
Disclosed are systems and methods of identifying website activities of a webpage visitor as being those of a caller placing a telephone call to a published tracking telephone number presented as a substitute for a contact telephone number. The published tracking telephone number is presented as the substitute so that when a webpage visitor observes the published tracking telephone number and acts as the caller, the telephone call is non-disruptively forwarded to the contact telephone number for purpose of identifying the website activities as being those of the caller.