Webpage Tracking Tool Blocking for Cross-Border Data Compliance
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Solution Overview
Problem
Existing technologies struggle to effectively control and regulate the use of tracking tools on websites, particularly in scenarios where user consent is given but data transfer restrictions apply, such as transferring EU personal data outside the EU, leading to compliance challenges.
Innovation Solution
A computational framework that identifies tracking tools on webpages, evaluates their data destinations, and dynamically blocks or limits their functionality based on user consent and compliance with data transfer regulations, ensuring compliance with jurisdictional restrictions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If tracking tools are used to track user behavior and collect personal data, then user behavior tracking capability is improved, but compliance with data transfer regulations deteriorates
Solution Approach 1:
The patent introduces an intermediary system that acts as a mediator between tracking tools and data destinations. This intermediary evaluates data destination locations, checks compliance with regulations (such as GDPR), and blocks or permits data transfers accordingly. The intermediary resolves the contradiction by enabling tracking functionality while ensuring regulatory compliance through active monitoring and control mechanisms.
Solution Approach 2:
The system performs preliminary actions by evaluating and determining data destination locations before actual data transfer occurs. It proactively identifies potential compliance issues, assesses whether destinations are permitted or prohibited, and takes preventive measures to block non-compliant transfers before they happen, thus ensuring regulatory compliance while maintaining tracking capabilities.
2Reliability
If tracking tools are blocked to ensure compliance with data transfer regulations, then compliance with data transfer regulations is improved, but user behavior tracking capability deteriorates
Solution Approach 1:
The patent applies local quality by differentiating between permitted and prohibited data destination locations. Instead of uniformly blocking all tracking data transfers, the system selectively permits transfers to approved destinations while blocking transfers to prohibited destinations. This localized approach maintains tracking capability for compliant destinations while ensuring regulatory compliance by blocking non-compliant transfers.
Solution Approach 2:
The system dynamically adjusts tracking tool functionality based on real-time evaluation of data destination locations. Rather than static blocking, the system actively monitors and adapts its behavior, permitting transfers when destinations are compliant and blocking when they are not. This dynamic approach balances compliance requirements with tracking functionality needs.
3Reliability
If manual control of tracking tools is implemented, then compliance control capability is improved, but operational complexity deteriorates
Solution Approach 1:
The patent implements self-service by enabling the system to automatically evaluate data destination locations, determine compliance status, and block or permit transfers without manual intervention. The system autonomously maintains compliance by continuously monitoring data flows and applying regulatory rules, eliminating the need for complex manual control processes while ensuring ongoing compliance.
Solution Approach 2:
The system incorporates feedback mechanisms that continuously monitor data transfer operations and automatically adjust control actions based on compliance evaluations. When prohibited destinations are detected, the system provides feedback to block transfers; when permitted destinations are identified, transfers are allowed. This automated feedback loop simplifies operations while maintaining strict compliance control.
Data Source
AI summary
Embodiments of the present invention provide methods, apparatus, systems, computing devices, computing entities, and/or the like for permitting or blocking tracking tools used through webpages. In particular embodiments, the method involves: scanning a webpage to identify a tracking tool configured for processing personal data; determining a data destination location that is associated with the tracking tool; and generating program code configured to: determine a location associated with a user who is associated with a rendering of the webpage; determine a prohibited data destination location based on the location associated with the user; determine that the data destination location associated with the tracking tool is not the prohibited data destination location; and responsive to the data destination location associated with the tracking tool not being the prohibited data destination location, permit the tracking tool to execute.