Trade Fair Positioning Signal Processing System
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Solution Overview
Problem
Current trade fair methods rely on physical brochures and manual processing of business cards, which are inefficient and contradict modern environmental concepts, requiring significant manpower for data analysis and marketing.
Innovation Solution
A trade fair positioning signal processing system using handheld mobile devices with a registration module, management module, positioning modules, database, and information dissemination module to transmit data to attendees, allowing for pre-registration, wireless communication, and analysis of residency times at booths, enabling targeted advertising and customer matching.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If physical brochures and business cards are used for information transmission and attendee data collection, then information can be transmitted to attendees, but significant manpower is required for data processing and marketing follow-up
Solution Approach 1:
The patent replaces the mechanical system of manual data collection (physical brochures and business cards) with an electronic positioning signal processing system. The system uses mobile devices to automatically capture attendee information, track booth visits through positioning signals, and store data in a database, eliminating the need for manual processing of physical materials and significantly improving productivity.
2Loss of information
If manual processing of business card information is performed, then attendee data can be collected, but significant manpower is required for analysis and marketing
Solution Approach 1:
The positioning signal processing system performs self-service by automatically collecting attendee data through mobile device registration, tracking booth visits via positioning modules, and generating marketing lists without human intervention. The system autonomously processes information from registration to final marketing list generation, reducing the need for manual data analysis and marketing coordination.
3Ease of operation
If traditional methods are used for attendee information collection, then physical materials can be distributed, but environmental sustainability is compromised
Solution Approach 1:
The patent uses electronic copies of information distributed through mobile devices instead of physical brochures and printed materials. Attendees receive product information, company profiles, and marketing content digitally on their smartphones or tablets, eliminating the need for paper-based materials and reducing environmental waste while maintaining ease of information distribution.
Data Source
AI summary
A trade fair positioning signal processing system and a method for using the positioning signal thereof are disclosed. The trade fair positioning signal processing system is used by a handheld mobile device of an attendee within a trade fair area, which includes a plurality of booths. The system includes a registration module, a management module, a plurality of positioning modules, a database, an analysis module, and an information dissemination module. The registration module provides attendee login. The management module calculates and generates a positioning data of the attendee, including a location and a residency time. The database is used to store the positioning information. When the analysis module determines that an attendee has stayed at a specific booth for more than a specific time, the information dissemination module is used to transmit a product introduction data belonging to the specific booth to the handheld mobile device.