Interactive Graphical Representation for Trademark Search Results
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Solution Overview
Problem
The trademark legal clearance and protection industry faces 'information overload' due to excessive data, leading to difficulties in processing and analyzing large amounts of information, which hampers risk mitigation and productivity, as current systems rely on primitive methods for presenting search results that are cumbersome and lack the ability to simultaneously review multiple factors.
Innovation Solution
A system and method for generating and displaying interactive graphical representations of search results for trademark queries, using a server system and user device interconnected via a communication network, which retrieves search results, assigns numeric scores, and organizes them in a two-dimensional or three-dimensional graphical representation based on similarity and text-based properties, allowing users to intuitively view and interact with large data sets.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If serial data review techniques (spreadsheets, lists, full records) are used to present search results, then complete information is provided, but user productivity decreases and decision-making becomes difficult due to information overload
Solution Approach 1:
The patent transforms one-dimensional serial data (lists, spreadsheets) into a two-dimensional graphical interface where trademarks are positioned based on similarity scores (x-axis) and category relationships (y-axis). This dimensional change allows users to visualize and analyze multiple factors simultaneously without increasing information density, thereby maintaining information completeness while dramatically improving processing efficiency and reducing cognitive load.
2Quantity of substance
If traditional list-based presentation methods are used, then all search results can be displayed, but users must traverse numerous screens to collect necessary information
Solution Approach 1:
The patent merges multiple information dimensions (similarity scores, category classifications, visual proximity) into a single graphical representation. Users can view all search results simultaneously on one screen with spatial relationships indicating similarity, eliminating the need to traverse multiple screens or generations to collect and compare information. The graphical interface consolidates what would otherwise require multiple sequential viewing steps into a single comprehensive view.
3Device complexity
If primitive means for presenting search results are used, then system complexity remains low, but the ability to simultaneously review multiple independent factors is lost
Solution Approach 1:
The graphical interface serves multiple functions simultaneously: it displays similarity scores through spatial positioning, shows category relationships through vertical arrangement, enables visual pattern recognition through clustering, and allows interactive exploration through selection. This multi-functional design provides comprehensive analytical capabilities in a unified interface, making the system adaptable to various analysis needs without requiring separate tools or complex configurations.
Data Source
AI summary
In response to a query including a proposed trademark and or more search parameters, a system receives search results, each including at least one ascertainable text-based property and a numeric score indicative of a measure of similarity between the search result and the proposed trademark. To generate an interactive graphical representation of the search results, the system (i) generates a reference indicator for the proposed trademark at a reference location in the interactive graphical representation, (ii) determines, for each of the search results, a first offset along a first axis and a second offset along a second axis relative to the reference location using the numeric score and the at least one ascertainable text-based property of a respective search result, and (iii) generates, for each of the search results, a search result indicator in the interactive graphical representation, in accordance with the determined first and second offsets.