Dynamic Content Interest Detection via Traffic Rate of Change

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Solution Overview

Problem

Conventional methods for indexing and ranking online content are static and fail to accurately reflect user interest, often overlooking transient or emerging content and being susceptible to manipulation, as they rely on static connectivity metrics rather than actual user access patterns.

Innovation Solution

A system and method that determine content interest based on the rate of change of content access traffic, using traffic analysis to compute derivatives and apply gain functions to weight content sources dynamically, thereby highlighting emerging interests and reducing bias towards high-volume sites.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional search engines use static indexing and crawling methods, then they can maintain simple system architecture, but they fail to capture fast-moving or transient content and cannot reflect real-time user interest

Engineering Contradiction:
Improveability to capture transient contentVSAvoidindexing system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent transforms the static indexing system into a dynamic one by continuously monitoring content access traffic in real-time and updating content interest weights based on rate of change. This allows the system to adapt to transient content and emerging user interests without requiring complete re-indexing, resolving the contradiction between adaptability and complexity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the parameter used for content ranking from static metrics (number of links, page age) to dynamic parameters (rate of change of access traffic, content interest weights). This parameter transformation enables the system to capture transient content while maintaining computational efficiency through focused real-time monitoring.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If search engines rely on the number of links to determine content relevance, then they can use simple ranking metrics, but they become susceptible to manipulation through specious links and do not reflect actual user interest

Engineering Contradiction:
Improvecontent relevance measurementVSAvoidrelevance determination system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system implements feedback by continuously monitoring actual user access behavior (content request traffic) and using this feedback to dynamically adjust content interest weights. This creates a closed-loop system where relevance measurement is continuously refined based on real user interactions, preventing manipulation through specious links while maintaining system simplicity.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent replaces the mechanical link-counting system with a traffic-flow monitoring system. Instead of counting static links, the system measures dynamic content request traffic and its rate of change, substituting a more accurate measurement mechanism that reflects actual user interest without requiring complex analysis of link structures.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Speed

If conventional indexing crawls web pages over periods of days or weeks, then they can reduce server load and processing complexity, but they are insufficient to capture fast-moving or transient content

Engineering Contradiction:
Improvecontent indexing speedVSAvoidcrawling system complexity
Core Design Contradiction:
SpeedVSDevice complexity

Solution Approach 1:

The system extracts only the essential function of indexing by removing the need for comprehensive web crawling. Instead of crawling and storing all web page content, the system extracts and monitors only the access traffic metrics for known content sources, achieving fast detection of transient content while significantly reducing system complexity and server load.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system performs preliminary action by maintaining a known list of content sources and their access points before transient content emerges. This allows the system to immediately detect and index new or trending content as soon as access traffic increases, without needing to crawl the entire web, thus achieving high speed with minimal complexity.

Inventive Principle:
Principle #10Preliminary action

4Productivity

If search engines focus on high-volume content sources, then they can achieve high productivity with limited resources, but they create bias that prevents discovery of new and emerging content sources

Engineering Contradiction:
Improvecontent processing efficiencyVSAvoidability to discover new content
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The system applies asymmetry by treating different content sources differently based on their rate of change rather than their absolute volume. New content sources with rapidly increasing access traffic receive proportional attention despite lower absolute volumes, while established high-volume sources are monitored for changes. This asymmetric approach maintains productivity by focusing on rate of change while enabling discovery of emerging content.

Inventive Principle:
Principle #4Asymmetry

Solution Approach 2:

The system changes the ranking parameter from absolute access volume to rate of change of access traffic. This parameter transformation allows the system to maintain productivity by processing fewer high-priority items (those with significant rate of change) while simultaneously improving adaptability to discover new content sources that exhibit rapid growth patterns.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS8719255B1Method and system for determining interest levels of online content based on rates of change of content access
Publication Date: 2014.05.06 AMAZON TECH INC
  • US8719255B1 patent drawing
  • US8719255B1 patent drawing
  • US8719255B1 patent drawing

AI summary

A method and system for determining interest levels of online content based on rates of change of content access traffic. According to one embodiment, a method may include detecting content request traffic directed to a content source, determining a time rate of change of said content request traffic, and determining an indication of content interest associated with the content source, where the indication is dependent upon the time rate of change of the content request traffic. The method may further include storing the indication of content interest on a computer-accessible medium.