Traffic Redirection System for Website Value Optimization
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Solution Overview
Problem
Website owners face challenges in directing website traffic to pages that generate maximum value, as existing methods lack effectiveness in optimizing traffic behavior and value generation.
Innovation Solution
A method and system that monitor visitor interactions, accumulate value points based on content and actions, analyze origins and landing pages, and redirect traffic to target pages that yield higher value scores, ensuring visitors are directed to relevant high-value content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traffic is directed to the default landing webpage designated by the origin, then the website structure is maintained and navigation is simple, but the value generated for the website owner is suboptimal
Solution Approach 1:
The system pre-calculates and stores optimal target webpages for different origin-landing page combinations based on historical visitor behavior and value point scores. When a visitor arrives, the system quickly redirects them to the pre-determined optimal page without real-time computation, thus improving value generation while keeping the system relatively simple.
Solution Approach 2:
The patent introduces an intermediary redirection system that sits between the origin/landing page and the actual website content. This intermediary layer analyzes visitor data, determines optimal target pages, and performs redirection, thereby decoupling the default website structure from the optimized visitor experience.
2Productivity
If traffic redirection is implemented based on detailed visitor monitoring and analysis, then value generation is optimized, but system complexity and data processing requirements increase
Solution Approach 1:
The system segments visitors into different groups based on their origin and landing page, and assigns pre-calculated target webpages to each segment. This segmentation approach allows the system to handle complexity by dividing the visitor population into manageable categories, each with its own optimization strategy.
Solution Approach 2:
The system continuously monitors visitor behavior, calculates value point scores, and uses this feedback to refine and update the optimal target webpage assignments. This feedback loop enables the system to adapt to changing visitor patterns while maintaining a relatively simple operational structure through automated adjustments.
3Adaptability or versatility
If the website uses a fixed landing page structure, then navigation and website management are straightforward, but the ability to adapt to different visitor origins and maximize value is limited
Solution Approach 1:
The patent implements a dynamic redirection system where the effective landing page varies based on the visitor's origin and historical performance data. While the underlying website structure remains fixed and manageable, the system dynamically determines which page each visitor should actually reach, thus achieving adaptability without complicating website management.
Data Source
AI summary
A method and a system for analyzing traffic on a website are disclosed. The website is arranged on a server and comprises at least two webpages. A plurality of visitors is allowed to visit the website. For each visit navigations and/or actions performed by the visitor during the visit are monitored, while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit. Furthermore, an origin of the visit, leading the visitor to the website, and a landing webpage being the first webpage of the website which the visitor visits when arriving from the origin of the visit, said landing webpage being designated by the origin, are registered.Obtained accumulated value point scores and registered origins and landing webpages of the plurality of visits are analyzed, and, based on this, it is determined to redirect future website traffic originating from a specific origin, and having a specific landing webpage, to a target webpage of the website in the case that the analyzing step reveals that visits originating from the specific origin obtain higher accumulated value point scores when the first webpage visited by the visitor is the target webpage than when the first webpage visited by the visitor is the landing webpage which was designated by the origin.Expected value generated for the website owner by the future traffic to the website is thereby increased.