Trailing Communication Flow Integration for Campaign Data Reuse
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Solution Overview
Problem
Current communication-based software lacks the ability to link different campaigns together in a reusable manner, requiring multiple campaigns to gather detailed user information and preventing data transfer between campaigns with common target users.
Innovation Solution
The system enables linking of campaigns by allowing a trail campaign to be triggered based on user interactions in a parent campaign, with the ability to move user contact information and campaign data from the parent to the trail campaign, facilitating more detailed automated communication.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If multiple separate campaigns are used to gather detailed user information, then information completeness is improved, but system complexity and operational effort increase
Solution Approach 1:
The patent merges multiple separate campaigns into a unified campaign structure where a parent campaign can contain multiple child campaigns. This allows comprehensive user information gathering through a single organized campaign rather than multiple isolated campaigns, reducing operational complexity while maintaining information completeness.
Solution Approach 2:
The campaign structure is designed to be multi-functional, allowing a single campaign to serve multiple purposes: it can gather initial user information, trigger follow-up campaigns based on user responses, and consolidate data from multiple communication channels. This universal structure eliminates the need for separate specialized campaigns.
2Adaptability or versatility
If campaigns are designed to appeal to a wide variety of users, then user coverage is improved, but information depth per user decreases
Solution Approach 1:
The patent segments the campaign into a parent campaign that appeals to a broad audience and multiple specialized child campaigns that target specific user responses. The parent campaign maintains wide user coverage with general content, while child campaigns provide detailed information gathering for specific user segments based on their interactions with the parent campaign.
Solution Approach 2:
The campaign structure is dynamic, allowing it to adapt to user responses in real-time. When a user interacts with the parent campaign in a specific way, the system dynamically triggers appropriate child campaigns tailored to that user's demonstrated interests, thereby maintaining both broad coverage and deep information gathering.
3Reliability
If campaigns run as separate isolated flows, then campaign independence is improved, but data reusability and automation efficiency decrease
Solution Approach 1:
The patent implements a nested campaign structure where child campaigns are contained within a parent campaign. This nesting allows child campaigns to inherit and reuse data from the parent campaign while maintaining their own independent execution flows. The nested structure enables automatic data passing between campaigns, improving productivity while preserving the reliability of independent campaign operations.
Data Source
AI summary
Provided is a method and system for integrating a trailing communication flow with a scheduled communication flow. In one example, the method may include executing a scheduled communication flow based on a first container organized via a user interface, the first container identifying a plurality of communications to perform based on actions of a user, detecting occurrence of a trigger associated with the user based on the execution of the scheduled communication flow, identifying a second container organized via the user interface which is linked to the detected trigger, the second container identifying one or more follow-up communications to perform based on additional actions of the user, and dynamically executing a trailing communication flow with respect to the scheduled communication flow based on the second container.