Transaction Card with Rotatable Multifaceted Members for Engagement

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Solution Overview

Problem

Traditional transaction cards lack an engaging and entertaining element that can enhance their appeal and encourage repeated use or reloading, failing to effectively promote sales and usage beyond their primary transactional function.

Innovation Solution

A transaction card design featuring rotatable, multifaceted members with different versions of a character or scene, combined with a machine-readable link for tracking value, which allows users to change the appearance of the card, providing amusement and encouraging loading or reloading.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional transaction cards are used, then the transactional function is provided, but user engagement and entertainment value are lacking

Engineering Contradiction:
Improveuser engagementVSAvoidcard structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies the Dynamics principle by incorporating rotatable members that can change orientation and display different versions of characters or scenes. This dynamic element allows the card to transform from a static transactional tool into an interactive entertainment device, resolving the contradiction between user engagement and structural complexity by adding movement capability to the card structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent implements multi-functionality by combining transactional functions (machine-readable link for value tracking) with entertainment functions (rotatable members displaying characters or scenes). This allows the single card to serve both practical transaction purposes and recreational engagement, addressing the contradiction by making the card versatile rather than adding separate devices.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If rotatable multifaceted members are added to the card, then user engagement and entertainment value are enhanced, but device complexity increases

Engineering Contradiction:
Improveentertainment valueVSAvoidcard structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies segmentation by dividing the card into distinct functional components: a housing structure, multiple rotatable members with different versions of characters or scenes, and a machine-readable link. This segmentation allows the entertainment elements to be added as modular components rather than redesigning the entire card, thus enhancing entertainment value while managing structural complexity through organized modularity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements nesting by placing the rotatable members within the card housing, where multiple versions of characters or scenes are contained within the compact card structure. The rotatable members are nested inside the housing, allowing the card to maintain its portable form factor while incorporating complex entertainment mechanisms within the confined space.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Productivity

If the card design is enhanced with movable members, then repeated use and sales promotion are encouraged, but manufacturing complexity increases

Engineering Contradiction:
Improvesales promotionVSAvoidmanufacturing process
Core Design Contradiction:
ProductivityVSEase of manufacture

Solution Approach 1:

The patent applies preliminary action by pre-loading multiple versions of characters or scenes onto the rotatable members during manufacturing. This allows the entertainment content to be prepared in advance and integrated into the card structure before distribution, enabling sales promotion through enhanced design without requiring complex post-manufacturing assembly or customization processes.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS7861926B2Transaction card with movable member
Publication Date: 2011.01.04 TARGET BRANDS INC
  • US7861926B2 patent drawing
  • US7861926B2 patent drawing
  • US7861926B2 patent drawing

AI summary

A transaction card includes a housing, a first roller, a second roller and a machine readable link. The first roller is rotatably coupled to and at least partially stored within the housing and has a first rotational axis. The second roller is rotatably coupled to and at least partially stored within the housing and has a second rotational axis. The second rotational axis differs from the first rotational axis. The machine readable link to an account or record is coupled with the housing. The account or record is configured to track an associated value available for application toward one of a purchase and a use of one or more of goods and services. Other cards, products, assemblies and methods of using such cards, products and assemblies are also disclosed.