Transaction Server Using Unique Device Identifier

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Solution Overview

Problem

Current electronic commerce systems are hindered by user unfriendliness, security concerns, and merchant unfriendly features such as complex navigation, requirement for multiple accounts, lack of support for in-store sales, limited payment options, and inadequate mobile commerce capabilities, leading to slow adoption and limited consumer participation.

Innovation Solution

A network-connected transaction server system that facilitates paperless transactions using a unique identifier for user authentication, allowing for seamless transfer of funds, products, and content across various delivery instruments without the need for multiple accounts or application downloads, with features like sensing zones for location-based transactions and support for multiple payment methods.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If users are required to download applications for each merchant or entity, then secure transaction processing is improved, but user convenience and system accessibility deteriorate

Engineering Contradiction:
Improvetransaction securityVSAvoiduser convenience
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent implements a universal access device that can interact with multiple merchants and entities without requiring separate applications. The access device serves multiple functions including authentication, transaction initiation, and communication with the transaction server, eliminating the need for device-specific or merchant-specific applications while maintaining security through the unique device identifier.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If complex navigation menus and multiple account requirements are implemented, then system control and security are improved, but user friendliness and adoption rate deteriorate

Engineering Contradiction:
Improvesystem controlVSAvoiduser friendliness
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent extracts the authentication and identification functions from complex navigation menus and multiple account systems, consolidating them into a single unique device identifier associated with the access device. This simplifies the user interface while maintaining system control, as the unique identifier provides secure authentication without requiring users to navigate complex menus or manage multiple accounts.

Inventive Principle:
Principle #2Taking out (Extraction)

3Reliability

If merchants are required to maintain accounts in the transaction server, then transaction tracking and security are improved, but merchant participation and system scalability deteriorate

Engineering Contradiction:
Improvetransaction trackingVSAvoidmerchant participation
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent implements a universal transaction server that can process transactions from merchants without requiring them to maintain accounts in the system. The transaction server uses the unique device identifier of the access device to track and authenticate transactions, providing transaction tracking capabilities while allowing any merchant to participate without account setup, thereby improving scalability and merchant adoption.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS8781965B2Electronic commerce system
Publication Date: 2014.07.15 HUSTER PHYLLIS A
  • US8781965B2 patent drawing
  • US8781965B2 patent drawing
  • US8781965B2 patent drawing

AI summary

Embodiments of the present invention provide methods, systems, and computer readable storage media to facilitate a transaction in an electronic commerce system. Aspects of the embodiments include receiving a request at a network-connected transaction server to transfer one or more transaction items involving a first user account on the transaction server, selecting a delivery instrument from one or more available delivery instruments associated with the first user account on the transaction server, authorizing the request based at least upon a unique transaction identifier associated with the request and a unique user device identifier associated with a user access device, transferring a quantity of the one or more transaction items into or out of the selected delivery instrument, wherein the quantity is determined at least based upon the authorized request.