Transaction Terminal Location Data and Social Networking Check-in
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Solution Overview
Problem
Current systems fail to accurately authenticate check-ins and link them with in-store purchases, making it difficult for merchants to track the success of marketing strategies and promotions, as existing check-in technologies require phone applications to be activated and do not efficiently close the loop between check-ins and actual purchases.
Innovation Solution
A system that processes transaction data to authenticate check-ins by correlating them with point of sale data, allowing for real-time messaging and loyalty program management, thereby enabling merchants to verify check-ins and reward customers for in-store visits that result in purchases.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If phone applications are used for check-in, then check-in functionality is provided, but system complexity increases and reliability decreases due to activation requirements
Solution Approach 1:
The patent replaces the mechanical system of phone application activation with an optical/electromagnetic system using NFC (Near Field Communication) technology. The transaction terminal includes an NFC reader that automatically detects and processes check-ins through contactless communication, eliminating the need for application activation while maintaining check-in functionality.
Solution Approach 2:
The system enables self-service check-in where the transaction terminal automatically performs authentication and check-in processing without requiring user intervention to activate applications. The terminal autonomously reads check-in data from the payment card and processes it through the system.
2Loss of information
If check-in data is collected separately from transaction data, then check-in tracking is enabled, but measurement precision decreases due to inability to link check-ins with purchases
Solution Approach 1:
The patent merges previously separate check-in data collection and transaction data processing into a unified system. The transaction terminal simultaneously captures both check-in information and transaction data, and the server correlates these data types through matching the check-in record with the corresponding purchase transaction, enabling precise authentication and tracking.
Solution Approach 2:
The system implements feedback by correlating check-in data with subsequent transaction data to verify that the check-in resulted in a purchase. This closed-loop feedback mechanism allows the system to authenticate check-ins by confirming they led to actual purchases, thereby improving measurement precision.
3Productivity
If real-time processing is implemented, then customer engagement improves, but processing speed requirements increase system complexity
Solution Approach 1:
The system performs preliminary actions by capturing and storing check-in data at the moment of customer arrival, before the transaction occurs. This pre-processing allows for real-time correlation and immediate feedback when the purchase is completed, enhancing customer engagement without requiring complex real-time processing during the transaction itself.
Data Source
AI summary
A system and method configured to provide enhanced services based on check-in information obtained in a social network system and transaction location information observed in a payment processing system. In one aspect, the transaction location may be used to validate, verify or authenticate the check-in location declared in the social network system. In another aspect, the transaction location can be used as a basis to automate a check-in in the social network system in accordance with a preference of a user. In a further aspect, the transaction location and the check-in location can be correlated to detect inaccurate data, correct the inaccurate data, and/or augment the data in a data warehouse about the locations of transaction terminals.