Transactional Messaging Interface for Image-Based Product Selection

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Solution Overview

Problem

Current e-commerce solutions on mobile devices face challenges due to limited screen sizes, cumbersome interactions, and inefficient communication methods, leading to high friction in product selection and checkout processes, as well as unsatisfactory post-purchase experiences.

Innovation Solution

A graphical asynchronous messaging interface is implemented, allowing users to select and purchase products via digital images using a customized keyboard, enabling seamless transactional messaging for order placement, feedback, and customer support within a single interface.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional e-commerce websites are used on mobile devices, then product browsing and selection can be performed, but the user interface becomes cumbersome and difficult to operate due to limited screen sizes and soft keyboard typing requirements

Engineering Contradiction:
Improveease of product selectionVSAvoidinterface complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent replaces the mechanical typing process on soft QWERTY keyboards with an image-based selection system. Users select products by tapping on visual representations (images or icons) of products rather than typing product names or codes, substituting manual text input mechanics with intuitive visual selection mechanics that are naturally suited for touch screens.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces an image-based intermediary layer between the user and the product catalog. Instead of directly interacting with text-based product listings or complex navigation menus, users interact with visual images that serve as mediators, making the selection process more intuitive and less complex while maintaining access to the full product catalog.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If SMS messaging with natural language processing is used for product ordering, then text-based product selection is enabled, but the process becomes too time-consuming compared to conventional cart-based websites

Engineering Contradiction:
Improveadaptability to mobile messagingVSAvoidtime to consummate transaction
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent performs preliminary action by pre-configuring the messaging system with a structured product catalog represented as images. Instead of requiring users to type out product specifications or descriptions, the system has already organized all available products as selectable images, allowing users to instantly select from pre-prepared visual options rather than constructing product requests from scratch.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements dynamics by making the messaging interface adaptive and flexible. The system can dynamically switch between different messaging modes (structured image-based selection versus more open-ended text input) and adapt to different user preferences, combining the versatility of natural language processing with the efficiency of structured selection when appropriate.

Inventive Principle:
Principle #15Dynamics

3Speed

If real-time chat is provided for customer support, then immediate assistance is available, but the chat is not seamlessly integrated with the purchase experience and requires customers to repeat problem details

Engineering Contradiction:
Improveresponse speedVSAvoidsystem integration complexity
Core Design Contradiction:
SpeedVSDevice complexity

Solution Approach 1:

The patent merges the customer support function with the existing messaging interface used for product ordering. Instead of implementing a separate real-time chat system that requires integration with multiple systems, the patent combines both ordering and support capabilities into the single messaging interface, allowing customers to receive support through the same channel they use for purchases.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent implements universality by designing the messaging interface to serve multiple functions: product browsing, product selection, order placement, and customer support. This multi-functional approach eliminates the need for separate specialized interfaces for each function, reducing overall system complexity while maintaining seamless integration across all customer interactions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10740809B2Transactional, digital image-based asynchronous electronic communication
Publication Date: 2020.08.11 STAPLES INC
  • US10740809B2 patent drawing
  • US10740809B2 patent drawing
  • US10740809B2 patent drawing

AI summary

According to an example implementation, a method comprises generating a graphical asynchronous messaging user interface including an input region containing a set of digital images of items and an activity region displaying graphical messaging elements respectively representing messages sent between a consumer node and a provider node, displaying the graphical asynchronous messaging user interface, receiving a first user input from a user via the input region selecting a first digital image associated with a first item from the set of digital images of items in the input region, generating a first message including the first digital image associated with the first item, including the first message including the first digital image associated with the first item in a first messaging element in the activity region displayed to the user on the display device, and transmitting the first message via a public computer network as a request to the provider node.