Transflective LCD and OLED Display for Nostalgic Watch

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Solution Overview

Problem

The demand for electronic watches with the visual appearance of the first digital display devices from the 1970s is unmet due to high power consumption and the unavailability of original components, which were expensive and inefficient.

Innovation Solution

A digital display device combining a transflective liquid crystal display cell with a red filter and an organic light-emitting diode display cell, using a light sensor to adjust luminosity based on ambient conditions, allowing for permanent information display with low energy consumption and a nostalgic red color scheme.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Duration of action of moving object

If Light Emitting Diodes are used to create digital display segments, then the display can show information permanently, but the power consumption becomes too high

Engineering Contradiction:
Improvepermanent information displayVSAvoidpower consumption
Core Design Contradiction:
Duration of action of moving objectVSUse of energy by moving object

Solution Approach 1:

The display is divided into two separate display cells: a transflective liquid crystal display cell for permanent information display and an emissive display cell for on-demand information display. This segmentation allows each cell to operate in its optimal mode, with the liquid crystal cell providing continuous display at low power and the emissive cell providing bright display only when needed.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The emissive display cell is activated periodically or on-demand rather than continuously, controlled by a light sensor that detects ambient light conditions. This periodic activation significantly reduces overall power consumption while maintaining the ability to display information permanently through the liquid crystal cell.

Inventive Principle:
Principle #19Periodic action

2Shape

If original LED components from the 1970s are used, then the nostalgic red color and seven-segment digit appearance are achieved, but the components are no longer commercially available and manufacturing is complicated

Engineering Contradiction:
Improveseven-segment digit appearanceVSAvoidcomponent availability
Core Design Contradiction:
ShapeVSEase of manufacture

Solution Approach 1:

Instead of using original 1970s LED components that are no longer available, the patent uses modern transflective liquid crystal display technology with red filters to copy and reproduce the nostalgic seven-segment digit appearance. This approach achieves the desired visual effect while using currently available, commercially viable components.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent changes the fundamental display technology parameters from LED-based to liquid crystal-based, while maintaining the visual output characteristics (red color, seven-segment digits) through careful selection of modern components and optical filters. This parameter change enables manufacturing with current technology while preserving the nostalgic appearance.

Inventive Principle:
Principle #35Parameter changes

3Use of energy by moving object

If a transflective liquid crystal display cell is used, then power consumption is reduced and permanent display is enabled, but the display visibility in low light conditions is insufficient

Engineering Contradiction:
Improvepower consumptionVSAvoiddisplay brightness
Core Design Contradiction:
Use of energy by moving objectVSIllumination intensity

Solution Approach 1:

The patent merges a transflective liquid crystal display cell with an emissive display cell in a stacked configuration. The liquid crystal cell provides low-power permanent display functionality, while the emissive cell provides high-brightness display capability. Together, they resolve the contradiction between low power consumption and adequate brightness in various lighting conditions.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

A light sensor acts as an intermediary between the ambient environment and the display cells, detecting light conditions and controlling the activation of the emissive cell. This intermediary ensures the emissive cell is activated only when necessary for low-light conditions, optimizing the balance between power consumption and display visibility.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Shape

If multiple light emission points are combined on the same silicon substrate, then seven-segment digits can be formed, but the silicon surface area and cost increase

Engineering Contradiction:
Improveseven-segment digit formationVSAvoidsilicon surface area
Core Design Contradiction:
ShapeVSQuantity of substance

Solution Approach 1:

The patent copies the seven-segment digit formation concept from traditional LED displays but implements it using modern liquid crystal display technology with spatially arranged segments. This approach achieves the same visual output (seven-segment digits) while using significantly less silicon surface area and more cost-effective manufacturing processes.

Inventive Principle:
Principle #26Copying

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution provides a reliable, energy-efficient digital display that mimics the appearance of early electronic watches while offering permanent information visibility in various lighting conditions, meeting the demand for nostalgic designs with modern, cost-effective components.

Implementation Method 1

a transflective liquid crystal display cell, the liquid crystal display cell displaying information by means of at least one first seven-segment digit

Methodology Applied
Scientific EffectLiquid crystal display: Liquid Crystals

Implementation Method 2

an emissive display cell which is an organic light-emitting diode display cell and emits red light

Methodology Applied
Scientific EffectLight-emitting diode: Light Emitting Diode

Implementation Method 3

a first red filter, a second red filter

Methodology Applied
Scientific EffectOptical filtering: Filter (optical)

Implementation Method 4

a light sensor, placed under the emissive display cell, measures the intensity of the ambient illumination

Methodology Applied
Scientific EffectPhotodetection: Photoelectric Effect

Data Source

PatentUS11860486B2Digital display device comprising two superimposed display cells and timepiece comprising such a display device
Publication Date: 2024.01.02 THE SWATCH GRP RES & DEVELONMENT LTD
  • US11860486B2 patent drawing

AI summary

A digital display device including, from top to bottom, a first red filter, a transflective liquid crystal display cell, a second red filter and an emissive display cell, the transflective liquid crystal display cell displaying information using at least one first seven-segment digit and the emissive display cell providing a plurality of juxtaposed light points which are arranged so as to provide a display formed by at least one second seven-segment digit.