Transition-Coded Media for Dynamic User Engagement

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Solution Overview

Problem

In 3D and 3D+ content consumption experiences, there are challenges in understanding and enhancing user engagement, determining user reactions, and developing media to achieve desired reactions, particularly in digital formats of various media types such as audio, visual, and audio/visual content.

Innovation Solution

The system and method for transition-coded media involve setting up a dynamic media environment, tracking user interactions, and executing media elements with tags that instruct devices to perform actions based on user states, allowing for immersive experiences and data collection on user engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If transition-coded media with dynamic media environment is implemented, then user engagement and personalized experiences are enhanced, but device complexity and system requirements increase

Engineering Contradiction:

Improveuser engagementVSAvoiddevice complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments media content into discrete elements with embedded transition codes, allowing selective execution based on user state. Each media element can be independently controlled and modified, reducing the complexity burden on the overall system while maintaining high adaptability for personalized experiences.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent implements a dynamic media environment where media elements can transition between different states based on real-time user state detection. The system dynamically adjusts media playback, transitions, and interactions without requiring complex manual configuration, thereby enhancing user engagement while managing device complexity through automated adaptive processes.

Inventive Principle:

Principle #15Dynamics

2Measurement precision

If user state tracking and reaction trigger processes are implemented, then content effectiveness measurement is improved, but loss of user privacy and data security concerns increase

Engineering Contradiction:

Improvecontent effectiveness measurementVSAvoiduser privacy

Core Design Contradiction:

Measurement precisionVSLoss of information

Solution Approach 1:

The system implements feedback loops where user state information is collected, processed, and used to trigger media reactions. This feedback mechanism enables precise measurement of content effectiveness by correlating user states with media transitions, while the automated nature of the feedback process minimizes manual data handling and potential privacy breaches.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The patent introduces an intermediary processing layer that handles user state data between collection and analysis. This intermediary layer can anonymize, aggregate, or selectively filter data before it reaches analysis systems, thereby maintaining measurement precision while protecting user privacy by preventing direct access to raw personal information.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Loss of information

If baseline engagement process and reaction trigger process are executed simultaneously, then comprehensive user interaction data is collected, but processing time and system resource consumption increase

Engineering Contradiction:

Improveuser interaction data completenessVSAvoidprocessing time

Core Design Contradiction:

Loss of informationVSLoss of time

Solution Approach 1:

The system performs preliminary setup during media playback initialization, establishing baseline engagement metrics and reaction trigger conditions before actual user interaction begins. This preliminary action allows the system to have measurement frameworks ready in advance, reducing real-time processing requirements while ensuring comprehensive data collection capability.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent implements periodic sampling of user state rather than continuous monitoring, with baseline engagement processes and reaction trigger processes executed at strategically determined intervals. This periodic approach maintains data completeness for meaningful analysis while significantly reducing processing time and system resource consumption compared to continuous operation.

Inventive Principle:

Principle #19Periodic action

Data Source

PatentUS11540011B2Methods and systems for transition-coded media, measuring engagement of transition-coded media, and distribution of components of transition-coded media

Publication Date: 2022.12.27 CAPITAL ONE SERVICES LLC

AI summary

Disclosed are methods, systems, and non-transitory computer-readable medium for transition-coded media, measuring engagement of transition-coded media, and distribution of components of transition-coded media. For instance, the method may include: obtaining a media file; determining whether the media file includes transition-coded media; in response to determining the media file includes the transition-coded media, setting up a dynamic media environment; detecting whether a user is interacting with the transition-coded media; and in response to detecting the user is interacting with the transition-coded media, executing the transition-coded media with the dynamic media environment.