Translucent Absorbent Product Packaging via Color Layer

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Solution Overview

Problem

Conventional packaged disposable absorbent products lack premium aesthetics, which affects consumer motivation for purchase.

Innovation Solution

A packaged absorbent product featuring a transparent film layer with a non-white color layer, providing an opacity of 5-55% and a speculum gloss of 0.1-90, creating a translucent area that showcases the absorbent articles without printing graphics on the package, enhancing the premium impression.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If conventional packaging is used, then manufacturing cost is low and production is simple, but package aesthetics are insufficient and consumer motivation is reduced

Engineering Contradiction:
Improvepackage manufacturing simplicityVSAvoidpackage aesthetics
Core Design Contradiction:
Ease of manufactureVSShape

Solution Approach 1:

The patent applies color changes by using a non-white color layer on the package member to create a translucent area with specific opacity (5-55%) and speculum gloss (0.1-90). This color treatment enhances the premium appearance and aesthetic appeal of the packaging without requiring complex printing graphics, thereby improving package aesthetics while maintaining manufacturing simplicity.

Inventive Principle:
Principle #32Color changes

2Shape

If transparent film layer with non-white color layer is used, then package aesthetics and premium impression are improved, but manufacturing complexity increases

Engineering Contradiction:
Improvepackage aestheticsVSAvoidpackage structure complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The patent employs composite materials by combining a transparent film layer with a non-white color layer to form the package member. This composite structure achieves the desired translucent appearance with specific opacity and gloss characteristics while maintaining a relatively simple two-layer configuration, thus improving aesthetics without excessive manufacturing complexity.

Inventive Principle:
Principle #40Composite materials

3Shape

If printing graphics on package is used, then product information and aesthetics are enhanced, but manufacturing cost and complexity increase

Engineering Contradiction:
Improvepackage aestheticsVSAvoidmanufacturing cost
Core Design Contradiction:
ShapeVSEase of manufacture

Solution Approach 1:

The patent replaces printing graphics with a non-white color layer that provides aesthetic enhancement through color and translucency effects. This approach achieves premium appearance and product visibility without the need for complex printing processes, thereby reducing manufacturing cost and complexity while maintaining or improving package aesthetics.

Inventive Principle:
Principle #32Color changes

Data Source

PatentUS8220632B2Packaged absorbent product having translucent area
Publication Date: 2012.07.17 PROCTER & GAMBLE CO
  • US8220632B2 patent drawing
  • US8220632B2 patent drawing
  • US8220632B2 patent drawing

AI summary

A packaged absorbent product including at least one absorbent article having a body surface and a garment surface. The package includes a transparent film layer and a non-white color layer disposed on the transparent film layer. The package has an opacity of 5-55%, and a speculum gloss of 0.1-90.