Translucent digital display system
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Solution Overview
Problem
Traditional LCD digital signage obstructs the view of products behind it, limiting its effectiveness in retail and out-of-home environments due to its opaque nature, which hinders consumer engagement and product visibility.
Innovation Solution
A digital display system comprising transparent outer and inner protective panels with a translucent digital video display in between, along with a light guide featuring micro-particles in a glass panel for enhanced visibility, allowing full-motion videos to be viewed through the outer panel while maintaining visibility of items behind the inner panel.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If traditional LCD panels are used for digital signage, then visual display capability is improved, but product visibility behind the display deteriorates
Solution Approach 1:
The patent applies electrochromic glass technology that changes its optical properties from transparent to translucent based on electrical activation. When voltage is applied, the glass transitions from a clear state (allowing full product visibility) to a translucent state (enabling video display while maintaining partial visibility through the panel), thus resolving the contradiction between display capability and product visibility
Solution Approach 2:
The patent changes the optical transmission parameter of the glass panel dynamically. By controlling the electrochromic material's state through electrical signals, the glass transitions between different levels of light transmission, allowing the system to switch between maximizing product visibility and enabling video display functionality
2Loss of information
If opaque LCD panels are used, then message presentation is improved, but consumer engagement with products deteriorates
Solution Approach 1:
The patent introduces dynamic control of the glass panel's transparency state. The electrochromic glass can transition between transparent and translucent states in response to consumer interaction or system control, allowing the display to adapt between providing clear messaging and maintaining product visibility for consumer engagement
3Illumination intensity
If translucent glass with micro-particles is used, then light reflection and visibility are improved, but device complexity increases
Solution Approach 1:
The patent incorporates micro-particles within the glass matrix to create a composite material with enhanced optical properties. These particles provide light scattering and reflection capabilities that improve visibility and display quality while maintaining the glass's inherent transparency and electrochromic functionality
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution enables cost-effective consumer attention focus without obstructing the customer's line of sight, allowing for high-definition, full-motion video displays and product visibility, enhancing engagement and interaction in retail settings.
Implementation Method 1
The glass panel includes micro-particles therein for reflecting light. A light source is adjacent an edge of the glass panel to provide light within the glass panel that strikes the micro-particles and is reflected out through the outer protective panel.
Implementation Method 2
a translucent digital video display located between the outer and inner protective panels
Data Source
AI summary
A digital display system includes a transparent outer protective panel, a transparent inner protective panel, and a translucent digital video display located between the outer and inner protective panels. An integrated media player is operably connected to the translucent digital video display so that full-motion videos displayed on the translucent digital video display are viewed through the outer protective panel and items can be viewed through the translucent digital video display. The digital display system can be incorporated into any environment where a product is located behind a glass enclosure such as freezers, coolers, security glass, jewelry cases, liquor cases, cosmetic cases, and the like. In retail environments, the digital display systems can also be incorporated into entry doors, windows, drive-thru windows, teller windows, and any other location where there is traditionally glass and you want to focus consumer attention obstructing the customer's line of site.