Transparent Adhesive Label With Opaque Barcode Zone

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Solution Overview

Problem

Transparent adhesive labels with barcodes or 2D codes printed in black on dark packaging backgrounds face low contrast issues, making them difficult for scanners to read, as the existing technologies do not effectively ensure readability of critical product information like barcodes or 2D codes.

Innovation Solution

A transparent adhesive label comprising superimposed layers of different materials, including a transparent film, a first color layer forming an opaque area, and a thermoreactive layer that turns black upon heat or UV exposure, allowing for clear machine-readable printing of barcodes or 2D codes using direct thermal printing processes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If a transparent adhesive label is used with black printing on dark packaging, then the label maintains transparency and aesthetic appearance, but the barcode contrast becomes low and scanning becomes difficult

Engineering Contradiction:
Improvebarcode contrastVSAvoidlabel structure
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The label is divided into two distinct areas: a transparent area for aesthetic printing and an opaque area for machine-readable barcode printing. This segmentation allows each area to serve its specific function optimally - the transparent area maintains the aesthetic appearance while the opaque area ensures high contrast for scanning, thereby resolving the contradiction between transparency and barcode readability without requiring complex additional structures.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the label are assigned different optical properties: the transparent area allows light transmission for aesthetic purposes, while the opaque area blocks light to provide high contrast for barcodes. This local differentiation of quality enables the label to simultaneously achieve both transparency where needed and high contrast where required for scanning, effectively resolving the technical contradiction.

Inventive Principle:
Principle #3Local quality

2Reliability

If a white opaque background is added to improve barcode readability, then scanning accuracy improves, but the label loses transparency and aesthetic appeal

Engineering Contradiction:
Improvescanning accuracyVSAvoidlabel transparency
Core Design Contradiction:
ReliabilityVSIllumination intensity

Solution Approach 1:

The label surface is segmented into transparent and opaque zones. The opaque zone provides the white background necessary for high-contrast barcode printing and reliable scanning, while the transparent zone preserves the aesthetic transparency. This spatial segmentation allows both transparency and scanning accuracy to coexist without compromise.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The label exhibits local quality variation where the opaque area provides high reflectivity and contrast for reliable barcode reading, while the transparent area maintains light transmission for aesthetic purposes. This localized differentiation resolves the contradiction by ensuring each property is present only where functionally required.

Inventive Principle:
Principle #3Local quality

3Ease of manufacture

If conventional printing methods are used on transparent labels, then the printing process is simple, but the barcode contrast on dark backgrounds remains insufficient

Engineering Contradiction:
Improveprinting process simplicityVSAvoidbarcode contrast
Core Design Contradiction:
Ease of manufactureVSIllumination intensity

Solution Approach 1:

The printing process is segmented into two stages: first, the opaque area is created with its white background during label production, and second, the barcode is printed on this opaque background using standard thermal printing. This segmentation enables the use of simple conventional printing methods while ensuring high contrast, as the barcode is printed on the opaque white background rather than directly on transparent material over dark packaging.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The opaque background is prepared in advance during label manufacturing, creating a suitable substrate for subsequent barcode printing. This preliminary action ensures that when the barcode is printed using conventional methods, it automatically achieves high contrast on the opaque background, resolving the contradiction between printing simplicity and contrast sufficiency.

Inventive Principle:
Principle #10Preliminary action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enables easily legible and machine-readable printing of information such as barcodes, weight, price, or expiry dates on the opaque area of the label, ensuring accurate scanning and readability even on dark backgrounds.

Implementation Method 1

the thermoresponsive layer turns black at the point where the heat is applied. After the heat has been applied, the thermo-reactive layer remains black. In one embodiment, the thermoresponsive layer is responsive to ultraviolet light and turns black where ultraviolet light is applied.

Methodology Applied
Scientific EffectThermochromism: Thermochromism

Data Source

PatentEP3232424B1Transparent adhesive label
Publication Date: 2021.02.24 BIZERBA LABELS & CONSUMABLES GMBH
  • EP3232424B1 patent drawingFigure 1
  • EP3232424B1 patent drawingFigure 2
  • EP3232424B1 patent drawingFigure 3

AI summary

The present invention relates to an adhesive label (11) comprising at least one transparent area and at least one opaque area (14). The label is constructed from superimposed layers of different materials, and the layers comprise at least one layer of transparent film (23), a first color layer (24) forming the opaque area (14), and a layer of adhesive material (25). The first color layer is arranged between the layer of adhesive material and the layer of transparent film (23).