Transparent Display Boarding Bridge Overlap Control

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Solution Overview

Problem

Boarding bridges with transparent outer walls face challenges in attaching advertisements without hindering visibility, as existing solutions impair the transparent structure's visibility.

Innovation Solution

Incorporating overlap detecting sensors and passenger movement detecting sensors into the boarding bridge's tunnels, which control transparent displays to avoid overlapping images and only activate them when passengers are present, ensuring clear visibility and effective advertisement delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If advertisements are attached to the boarding bridge, then advertising effectiveness is improved, but visibility of the transparent outer wall is hindered

Engineering Contradiction:
Improveadvertising effectivenessVSAvoidvisibility of transparent outer wall
Core Design Contradiction:
Loss of informationVSIllumination intensity

Solution Approach 1:

A transparent display is introduced as an intermediary between the transparent outer wall and the advertisement content. The display can show advertisements when needed while maintaining the transparency of the outer wall, thus mediating between advertising effectiveness and visibility requirements

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The transparency parameter of the display is changed dynamically - the display can switch between transparent and opaque states, or adjust its transparency level, allowing it to provide advertisement content while maintaining overall visibility of the boarding bridge structure

Inventive Principle:
Principle #35Parameter changes

2Loss of information

If transparent displays are activated continuously, then advertisement delivery is improved, but power consumption increases

Engineering Contradiction:
Improveadvertisement delivery effectivenessVSAvoidpower consumption of transparent displays
Core Design Contradiction:
Loss of informationVSUse of energy by moving object

Solution Approach 1:

Instead of continuous operation, the transparent display operates periodically or intermittently based on detected passenger presence. Sensors detect when passengers are in the boarding bridge and activate the display only during these periods, creating a periodic action pattern that reduces overall power consumption while maintaining advertisement delivery effectiveness

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The system uses sensors to automatically detect passenger presence and control the display activation without manual intervention. The display serves itself by being activated only when needed, eliminating waste of energy during empty periods

Inventive Principle:
Principle #25Self-service

3Area of stationary object

If multiple transparent displays are overlapped in tunnels, then advertisement coverage is improved, but image overlap occurs reducing effectiveness

Engineering Contradiction:
Improveadvertisement coverage areaVSAvoidadvertisement image clarity
Core Design Contradiction:
Area of stationary objectVSLoss of information

Solution Approach 1:

Overlap detecting sensors provide feedback information about the relative positions of adjacent tunnels. This feedback is used by the control system to adjust the content displayed on each transparent display, ensuring that advertisements are coordinated and do not overlap in a way that reduces clarity or effectiveness

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The transparent displays serve multiple functions: they provide advertisement content, maintain visual clarity through coordinated control, and contribute to the overall aesthetic of the boarding bridge. The system universally manages multiple displays to achieve both coverage and clarity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentEP3388348B1Boarding bridge having transparent display, and method of controlling same
Publication Date: 2020.08.19 SEO YONG JUN
  • EP3388348B1 patent drawingFigure 1
  • EP3388348B1 patent drawingFigure 2
  • EP3388348B1 patent drawingFigure 3

AI summary

Disclosed is a boarding bridge having a transparent display. The boarding bridge includes a first tunnel connected to a terminal gate, a second tunnel connected to be capable of overlapping with the first tunnel, and a control unit. The first tunnel and the second tunnel each have a plurality of transparent displays, and include at least one overlap detecting sensor unit. Through the overlap detecting sensor unit which detects whether a transparent display of the first tunnel and a transparent display of the second tunnel overlap, the controller can selectively control the playback of images on the transparent displays of the first and second tunnels.