Transparent Display with Decorative Non-Working Area

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Solution Overview

Problem

Traditional display products fail to meet users' increasing demands for aesthetics and fashionability in fields like vehicles and smart home, as they lack a combination of functionality and visual appeal.

Innovation Solution

A display apparatus with a working area for image display and a non-working area presenting a decorative color or pattern, incorporating a transparent display unit and an electronic paper unit to enhance aesthetics and functionality, allowing for flexible display designs and improved visual harmony.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If traditional display designs are used, then manufacturing simplicity is maintained, but aesthetic appeal and fashionability fail to meet user demands

Engineering Contradiction:
Improveaesthetic appealVSAvoiddesign complexity
Core Design Contradiction:
ShapeVSEase of manufacture

Solution Approach 1:

The display area is divided into a working area for displaying content and a non-working area for presenting decorative patterns or colors. This segmentation allows each area to serve its specific function independently, achieving aesthetic appeal through the non-working area while maintaining manufacturing simplicity by using standard display technologies for the working area.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different areas of the display apparatus are assigned different functional qualities: the working area provides transparent display functionality while the non-working area provides decorative appearance. This local differentiation of quality allows the device to meet aesthetic demands without compromising overall manufacturing feasibility.

Inventive Principle:
Principle #3Local quality

2Shape

If a transparent display unit is added to the working area, then visual coherence and aesthetics are improved, but device complexity increases

Engineering Contradiction:
Improvevisual coherenceVSAvoiddisplay module complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The transparent display unit serves multiple functions: it displays content in the working area while allowing the non-working area to present decorative patterns. This multi-functionality reduces the need for separate decorative components, thereby managing device complexity while achieving visual coherence across the entire display surface.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The functional display area and decorative area are merged into a single integrated display module. The transparent display unit enables both the working area and non-working area to be part of the same visual plane, improving visual coherence while consolidating components to manage complexity.

Inventive Principle:
Principle #5Merging (Combining)

3Shape

If the non-working area presents decorative patterns, then aesthetic appeal is enhanced, but manufacturing complexity increases

Engineering Contradiction:
Improveaesthetic appealVSAvoidmanufacturing complexity
Core Design Contradiction:
ShapeVSEase of manufacture

Solution Approach 1:

The non-working area presents decorative patterns or colors that can be implemented through standard display technologies such as LCD or OLED pixels configured to show static images. This copying of existing manufacturing techniques allows aesthetic enhancement without requiring new manufacturing processes, thereby limiting the increase in manufacturing complexity.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS20240176204A1Display apparatus
Publication Date: 2024.05.30 SHANGHAI TIANMA MICRO ELECTRONICS CO LTD
  • US20240176204A1 patent drawing
  • US20240176204A1 patent drawing
  • US20240176204A1 patent drawing

AI summary

Embodiments of the present disclosure relate to the display field and provide a display apparatus that combines functionality and aesthetics. The display apparatus includes a working area and a non-working area. The non-working area presents a first color or a first pattern. The display apparatus further includes a display module, and the display module includes a transparent display unit located in the working area.