Transparent Display Overlay for Retail Product Positioning
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Solution Overview
Problem
Conventional display windows fail to effectively showcase a store's products and interact with customers, as they can only display a limited number of commodities and lack engagement, relying solely on virtual experiences which do not fully capture the real characteristics and details of products.
Innovation Solution
A smart display apparatus featuring a transparent display screen, a control processing unit, and a commodity position acquiring module that determines and displays recommended commodities based on customer eye movement, position, and external reference information, combining virtual and real product experiences to attract customers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a conventional glass display window is used, then the display structure is simple and easy to manufacture, but the display effect is single and cannot fully display store characteristics
Solution Approach 1:
The patent combines a transparent display screen with a glass display window to create a hybrid structure. The transparent display screen is integrated into the glass window, allowing the system to maintain the simplicity of traditional glass displays while adding advanced display capabilities such as virtual image rendering, augmented reality effects, and interactive customer engagement features.
Solution Approach 2:
The display window system is designed to perform multiple functions: it can display traditional static images, render virtual product images, provide augmented reality experiences, track customer eye movements, and offer personalized recommendations. This multi-functionality resolves the contradiction by making the display system adaptable to various display needs while maintaining structural simplicity.
2Device complexity
If a conventional display window displays only a small amount of commodities, then the display apparatus is simple, but the store image and brand image cannot be fully pushed to customers
Solution Approach 1:
The patent utilizes the transparent display screen to render virtual images in a different dimensional space, allowing multiple commodity images to be displayed simultaneously without occupying physical display space. This enables the system to showcase a comprehensive range of commodities while maintaining the physical simplicity of the display apparatus.
Solution Approach 2:
The system creates virtual copies of commodity images and displays them through the transparent screen. These virtual images can be overlaid on the physical display window, allowing customers to view multiple commodity representations without requiring physical samples of each product, thus reducing apparatus complexity while preserving information completeness.
3Loss of information
If virtual product experiences are provided through display screens, then product information can be displayed, but real product characteristics and details cannot be fully captured
Solution Approach 1:
The transparent display screen acts as an intermediary between virtual product representations and the physical product environment. It overlays virtual images on the actual display window, allowing customers to simultaneously perceive both the virtual information and the real-world context, thereby maintaining product characteristic accuracy while enhancing information display capabilities.
Solution Approach 2:
The system applies different display qualities to different regions of the display window. The transparent screen can selectively enhance specific product areas with virtual information while leaving other areas to show real product characteristics, ensuring that critical product details remain accurate and authentic while supplementary information is provided virtually.
4Adaptability or versatility
If a transparent display screen is used to provide combined virtual and real product experiences, then customer attraction and interaction are enhanced, but the device complexity increases
Solution Approach 1:
The patent divides the display system into distinct functional modules: the transparent display screen module, the control processing unit module, and the commodity position acquiring module. This segmentation allows each component to be optimized independently and simplifies the overall system architecture, reducing the impact of increased functionality on overall device complexity.
Solution Approach 2:
The system incorporates automatic customer interaction features such as eye movement detection and automated product recommendation. These self-service capabilities enhance customer attraction and interaction without requiring additional manual intervention or complex operational mechanisms, thereby improving adaptability while controlling device complexity.
Data Source
AI summary
A smart display apparatus and a smart display method are provided. The smart display apparatus includes: a transparent display screen; a commodity position acquiring module configured to acquire position information of a plurality of commodities; and a control processing unit including a commodity determining unit and a control display unit; the commodity determining unit is configured to determine a recommended commodity; and the control display unit is configured to control the transparent display screen to display a first image of the recommended commodity, and configured to control the transparent display screen to display a commodity recommending mark according to the position information of the recommended commodity so as to indicate a customer to observe the recommended commodity through the transparent display screen.