Transparent Display Panel Product Information Mapping

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Solution Overview

Problem

Current showcase systems lack an effective method to display information about products in a manner that enhances advertisement and user interaction, particularly when using transparent display panels.

Innovation Solution

A method for operating a showcase system with a transparent display panel that recognizes products, receives touch input, and maps information to display images associated with the products, allowing improved product advertisement through exhibition and user interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a transparent display panel is installed on the front face of a showcase, then product information display capability is improved, but the transparency and visibility of the product itself may be compromised

Engineering Contradiction:
Improveproduct information displayVSAvoidproduct visibility through glass
Core Design Contradiction:
Loss of informationVSIllumination intensity

Solution Approach 1:

The display panel transitions between transparent and opaque states dynamically. When product information needs to be displayed, the panel becomes opaque to block light and show content. When product visibility is needed, the panel becomes transparent, allowing light to pass through and showcase the products inside.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display panel changes its optical properties from transparent to opaque, effectively changing its 'color' or light transmission characteristics. This allows the same panel to serve dual purposes: displaying information when opaque and allowing product visibility when transparent.

Inventive Principle:
Principle #32Color changes

2Ease of operation

If a terminal with keyboard and display is placed in front of the showcase, then user interaction capability is improved, but the overall device complexity increases

Engineering Contradiction:
Improveuser interaction capabilityVSAvoidshowcase system complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The terminal device is merged with the showcase structure itself. The keyboard and display are integrated into the showcase framework, and the display panel is incorporated into the front glass assembly. This integration reduces the need for separate standalone components while maintaining full interaction functionality.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The display panel serves multiple functions: it acts as the front glass of the showcase, provides product information display, and enables user interaction through touch input. The terminal device similarly serves as both an interface for user interaction and as part of the showcase's control system, reducing overall system complexity through multi-functionality.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enhances product advertisement by enabling the display of images related to products on transparent liquid crystal panels, improving visibility and interaction, thus increasing advertisement effectiveness.

Implementation Method 1

a transparent liquid crystal panel installed to a front face of a showcase to display an image related to a product

Methodology Applied
Scientific EffectLiquid crystal display: Liquid Crystals

Data Source

PatentEP2784768B1Showcase system having transparent display panel and operating method thereof
Publication Date: 2020.02.26 LG ELECTRONICS INC
  • EP2784768B1 patent drawingFigure 1
  • EP2784768B1 patent drawingFigure 2
  • EP2784768B1 patent drawingFigure 3

AI summary

To achieve the objective of the present invention, a method for operating a showcase system having a transparent display panel according to one embodiment of the present invention comprises the steps of: receiving a touch input for predetermined area of a transparent display panel; displaying an image keyboard; receiving product information; and connecting information on the predetermined area and the product information to store the connected information, or the invention comprises the steps of: recognizing a predetermined product; receiving a touch input for a predetermined area of a transparent display panel; and connecting information on the predetermined area and information on the predetermined product to store the connected information.