Transparent Display Panels for Hands-Free Retail Interaction

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Wearable heads-up displays, while offering the advantage of hands-free operation, often require users to adjust their posture to view content, limiting their ability to interact with their environment, and retail settings face challenges in accommodating diverse user sizes and ensuring multiple devices are operational and secure.

Innovation Solution

An interactive visual display system that includes a transparent display panel with a visual source generating images based on text messages, allowing users to view content without obstructing their environment, and a controller that determines images to be conveyed, including environmental conditions, with adjustable orientation and positioning for retail installations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a wearable heads-up display is used to enable hands-free operation, then the user's hands are freed for other tasks, but the user must modify their posture to position the display in their field of view and direct their attention away from the external environment

Engineering Contradiction:
Improvehands-free operationVSAvoidability to interact with environment
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system separates the display functionality into multiple transparent display panels distributed across different locations (retail establishment, vehicle interior, residential environment), allowing users to access information without a single fixed wearable device while maintaining hands-free operation and environmental awareness

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Transparent display panels serve as intermediaries between the user and information, allowing users to view content without blocking their view of the external environment, thus resolving the contradiction between hands-free operation and environmental interaction

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If multiple wearable heads-up displays are kept in retail locations to accommodate various head shapes and sizes, then customer fit is improved, but issues arise with ensuring each device is operational, fully charged, and tracking them to prevent misplacement or theft

Engineering Contradiction:
Improveaccommodation of various head shapes and sizesVSAvoiddevice management and tracking
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system uses transparent display panels that can be selectively activated to simulate the experience of wearing a heads-up display, providing a virtual copy of the wearable experience without requiring physical inventory of multiple wearable devices, thus reducing management complexity while maintaining adaptability

Inventive Principle:
Principle #26Copying

Solution Approach 2:

A single centralized system controls multiple transparent display panels across different locations, allowing one system to serve multiple functions (retail display, vehicle integration, residential use) and accommodate various users without requiring separate wearable devices for each user

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11816388B2Systems, devices, and methods for interactive visual displays
Publication Date: 2023.11.14 GOOGLE LLC
  • US11816388B2 patent drawing
  • US11816388B2 patent drawing
  • US11816388B2 patent drawing

AI summary

Systems, devices, and methods for visual displays are described. Such visual displays may be used in a retail environment to provide interactive presentations to customers. The visual displays may include a display panel, a visual source, and a controller. The display panel may present images and/or video to a user, in which the images and/or video are generated by the visual source. The controller may determine the types of images and/or video to be presented based upon communications received from a user via a communication device or a user kiosk. The display panel may be a variable height and may be offset from the floor or a shelf by a variable distance. A plurality of display panels may be arranged on a display floor to provide retail experiences to customers and/or may be received by one or more docks placed in the display floor.