Transparent Display User-Facing Content Rendering

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Solution Overview

Problem

Transparent displays struggle to effectively utilize both sides for content delivery to users, limiting their functionality and user experience, especially when implemented on flexible substrates that can be deformed.

Innovation Solution

A display device with a transparent display, a direction determiner to identify the user-facing surface, and a controller to render specific content on either side based on the determined surface, using sensors and cameras to adjust content rendering dynamically.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If transparent display is used to allow users to see through it, then transparency is improved, but content delivery effectiveness deteriorates

Engineering Contradiction:

ImprovetransparencyVSAvoidcontent delivery effectiveness

Core Design Contradiction:

Illumination intensityVSLoss of information

Solution Approach 1:

The display surface is segmented into multiple independent display regions (first display region and second display region) that can display different content simultaneously. This allows the transparent display to deliver targeted content to different users on different sides without compromising transparency, as each region can be independently controlled to show appropriate information for its viewing side.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

Different regions of the transparent display are assigned different content and display characteristics based on their orientation and user needs. The first display region displays content optimized for users on one side while the second display region displays content optimized for users on the opposite side, ensuring effective content delivery to each user group while maintaining overall transparency.

Inventive Principle:

Principle #3Local quality

2Adaptability or versatility

If transparent display is made flexible on thin support, then adaptability is improved, but structural strength deteriorates

Engineering Contradiction:

ImproveflexibilityVSAvoidstructural strength

Core Design Contradiction:

Adaptability or versatilityVSStrength

Solution Approach 1:

The transparent display is implemented using flexible OLED technology with thin-film structures that inherently provide both flexibility and sufficient mechanical strength. The display can be mounted on thin, flexible supports and can withstand bending to various degrees while maintaining display functionality and structural integrity, thus achieving both adaptability and strength.

Inventive Principle:

Principle #30Flexible shells and thin films

Data Source

PatentUS10635372B2Display device having a transparent display and a method for controlling the display device to render content on a surface of the transparent display that a user faces

Publication Date: 2020.04.28 SAMSUNG ELECTRONICS CO LTD

AI summary

Provided is a display device for efficiently providing content to a user using a transparent display. The display device includes: a transparent display; a direction determiner configured to determine a user-facing surface among a first surface and a second surface of the transparent display, the user-facing surface referring to a surface which faces a user; and a controller configured to render first content on the transparent display in a direction corresponding to the first surface if the first surface faces the user, and configured to render second content on the transparent display in a direction corresponding to the second surface if the second surface faces the user.