Transparent Mobile Display Dual-Sided Advertising
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Solution Overview
Problem
Existing systems for mobile electronic devices with transparent displays do not effectively utilize the rear side for advertising or display reverse images, text, or advertisements, nor do they provide multiple transparent layers for simultaneous front and rear screen usage, or utilize sensors to ensure proper device orientation.
Innovation Solution
A method and system that enables digital advertisements to be displayed on both the front and rear surfaces of a transparent display screen of an electronic mobile device, using processors and sensors to control the display, allowing for dual-sided advertising and orientation assistance, including adjustable translucency and reverse image display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If a transparent display screen is used for advertising, then advertising visibility is improved, but the rear side of the device cannot be utilized for additional advertising space
Solution Approach 1:
The display system is segmented into multiple independent display surfaces: a front transparent display screen and a rear non-transparent display screen. This segmentation allows each surface to function independently for advertising purposes, effectively doubling the advertising space while maintaining the transparency function of the front screen.
Solution Approach 2:
The advertising capability is extended from a single two-dimensional front surface to a three-dimensional configuration that includes both the front transparent surface and the rear non-transparent surface. This dimensional expansion allows advertisements to be displayed on both sides of the device, utilizing the Z-axis (depth) dimension.
2Adaptability or versatility
If a single transparent display screen is used, then device simplicity is maintained, but multiple simultaneous display functions (front and rear) cannot be achieved
Solution Approach 1:
The display system is divided into separate front and rear display modules, each with its own display screen and control circuitry. The front module uses a transparent display technology while the rear module uses a conventional non-transparent display, allowing each to operate independently for simultaneous front and rear display functions.
Solution Approach 2:
The mobile device is designed with multi-functional display capabilities where the same device can simultaneously perform front transparent display, rear non-transparent display, and advertising functions on both surfaces. The display system serves multiple purposes including user interface, advertising, and orientation indication.
3Productivity
If advertisements are displayed only on the front screen, then user interface clarity is maintained, but advertising revenue potential is limited
Solution Approach 1:
The advertising display function is segmented from the user interface function by placing advertisements on the rear non-transparent screen and potentially on portions of the front transparent screen that do not interfere with the user interface. This segmentation allows both advertising and user interface to operate simultaneously without interfering with each other.
Solution Approach 2:
Advertising content is moved to the rear dimension of the device, utilizing the back surface for advertisement display. This spatial separation in the Z-dimension allows the front screen to maintain full user interface functionality while the rear screen generates advertising revenue.
4Reliability
If the device orientation is not monitored, then sensor usage is minimized, but proper display orientation cannot be ensured
Solution Approach 1:
The system continuously monitors device orientation using sensors (accelerometer, gyroscope) and uses this feedback information to dynamically control what is displayed on the front and rear screens. When the device is detected to be held in specific orientations (e.g., horizontal for viewing by non-users), the system adjusts the displayed content accordingly, such as showing advertisements on the rear screen or displaying orientation indicators.
Data Source
AI summary
A method and system for advertising and screen identification using an electronic mobile device transparent screen having 3D image processing and analysis capabilities. The display may include one or more display screens varying in translucency on the rear display screen. Advertisements delivered to the electronic mobile devices by virtue of a mobile app are displayed on the electronic device screen outside the confines or borders of the mobile app. Advertisements are viewed on a rear display screen to non-users of the electronic mobile device. Advertisements are displayed based on GPS location of the electronic mobile device.