Transparent Vehicle Window Display for Dynamic Advertising
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Solution Overview
Problem
Existing vehicle display systems are limited by fixed, non-removable images on windows and bodies, which restrict flexibility and safety due to interference with sightlines, and lack dynamic advertising capabilities.
Innovation Solution
A system featuring an electronic display integrated into vehicle windows, controlled by a communication-enabled processor that receives user information to display images, videos, or advertisements, allowing for geographical, temporal, and duration-based targeting, with features like location tracking and audio integration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If fixed images are painted or affixed to vehicle windows and bodies, then the images provide stable and permanent advertising display, but the images cannot be easily removed or replaced and interfere with vehicle operator sightlines
Solution Approach 1:
The patent applies dynamics by transitioning from static fixed images to dynamic electronic displays that can be programmed to show different images at different times, locations, and durations. The display content is not fixed but can be changed remotely through a controller, enabling flexible advertisement rotation while maintaining safe sightlines through transparent or translucent display materials.
Solution Approach 2:
The patent changes the physical state and properties of the display medium from opaque painted surfaces to transparent/translucent electronic displays. This parameter change allows the display to be both visible for advertising and transparent enough to maintain operator sightlines, resolving the contradiction between advertising visibility and safety.
2Area of stationary object
If large area images are displayed on vehicle windows, then advertising visibility and impact are improved, but vehicle operator sightlines are blocked
Solution Approach 1:
The patent changes the optical parameters of the display material from opaque to transparent or translucent. This allows large area displays to be implemented while maintaining visibility through the window for the vehicle operator, thus achieving both large advertising area and unobstructed sightlines simultaneously.
3Duration of action of stationary object
If traditional advertising methods are used on vehicles, then permanent brand presence is achieved, but costly overhead and modification expenses are incurred
Solution Approach 1:
The patent uses electronic copying capabilities to display multiple advertisement images on a single physical display device. Instead of requiring separate physical modifications for each advertisement, the system digitally copies and displays different images as needed, eliminating the need for repeated physical installations and reducing costs.
Solution Approach 2:
The electronic display system serves multiple functions: it can display different advertisements, rotate through image sequences, respond to geographic location, and adjust based on time of day. This multi-functionality replaces multiple specialized advertising installations with a single versatile system.
Data Source
AI summary
The present application discloses a method of displaying images on a vehicle. The method includes disclosing user information, including an image to be displayed, to an exchange application, transmitting the image to a controller configured to receive user information, instructing, by the controller, an electronic display to display the image to display the image to a viewer outside of the vehicle, and displaying the image, by the electronic display, to the viewer outside of the vehicle. The electronic display is disposed on or integrated into a window of the vehicle and configured to move in unison with the vehicle to display the image. The electronic display is configured to be transparent to a viewer inside of the vehicle. The controller is in communication with the electronic display.