Dynamic Transparent Video Overlay in Information Streams
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Solution Overview
Problem
Existing video recommend modes in computer technologies are undiversified and lack user interaction, leading to poor user experience and reduced recommend efficiency.
Innovation Solution
An information processing method that displays a promotion video in both presentation and transparent modes within an information stream interface, allowing the interface to be partially revealed and reducing blocking, while dynamically changing areas enhance visual appeal and user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If promotion video is displayed in full presentation mode, then video recommend effect is improved, but information stream interface is blocked and user experience deteriorates
Solution Approach 1:
The promotion video is segmented into multiple display regions within the information stream interface. Some regions display video content while other regions remain transparent to show the underlying information stream, achieving both video recommendation and information accessibility simultaneously
Solution Approach 2:
Different regions of the display interface are assigned different transparency qualities. The video content regions have appropriate opacity for visibility, while other regions maintain transparency to allow information stream content to pass through, creating localized quality variations that resolve the blocking contradiction
2Object-affected harmful factors
If promotion video is displayed in transparent mode, then information stream visibility is improved, but video recommend effect deteriorates
Solution Approach 1:
The display interface is segmented into multiple functional regions: video content regions with appropriate opacity for recommendation visibility, and transparent regions that allow information stream content to pass through, achieving both goals simultaneously
Solution Approach 2:
Different transparency levels are applied to different spatial regions of the interface. Video display regions use semi-transparent or opaque settings for visibility, while other regions use full transparency to maintain information stream accessibility, creating localized quality variations
3Device complexity
If static video display mode is used, then implementation simplicity is maintained, but user interaction and visual appeal deteriorate
Solution Approach 1:
The video display mode transitions from static to dynamic by allowing real-time switching between different transparency states and display configurations based on user interaction, enhancing visual appeal and interactivity while maintaining implementation feasibility
Solution Approach 2:
The system implements periodic or event-driven updates to video display characteristics, such as transparency changes triggered by user gestures or timing-based transitions, creating dynamic interaction without requiring continuous complex processing
Data Source
AI summary
This application provides an information processing method and apparatus, an electronic device, a computer program product, and a non-transitory computer-readable storage medium. The method includes: obtaining an information stream and a promotion video in response to a user trigger operation, the information stream including at least one piece of media information and the promotion video including at least one material to be recommended; and displaying, at a first area of an information stream interface, a first part of the promotion video in a presentation mode and displaying, at a second area of the information stream interface, a second part of the promotion video in a transparent mode, so as to enable the information stream interface to be revealed through the second area, the first area and the second area being dynamically changing areas.