Transparent window display apparatus

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Solution Overview

Problem

Existing transparent window display apparatuses fail to effectively combine window display and advertisement display, lacking desirable effects in showcasing products and promoting them.

Innovation Solution

A transparent window display apparatus featuring a transparent display screen, a diffuser plate, and a light source, where the diffuser plate forms an angle with the back plate to diffuse light, providing optimal illumination and backlight for the screen, and adjustable knobs allow for customizable light intensity and angle, enhancing the display of exhibits and advertisements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a transparent display screen is used to achieve both window display and advertisement display, then the dual function is achieved, but the light distribution and illumination quality are insufficient

Engineering Contradiction:
Improvedual function of window display and advertisement displayVSAvoidlight distribution quality
Core Design Contradiction:
Adaptability or versatilityVSIllumination intensity

Solution Approach 1:

A diffuser plate is introduced as an intermediary component between the light source and the transparent display screen. The diffuser plate receives light from the light source and redistributes it uniformly, providing both illumination for the exhibit and backlight for the transparent display screen, thereby resolving the insufficient light distribution quality while maintaining the dual display function

Inventive Principle:
Principle #24Intermediary (Mediator)

2Illumination intensity

If light source and diffuser plate are added to improve light distribution, then illumination quality improves, but device complexity increases

Engineering Contradiction:
Improvelight distribution qualityVSAvoidstructure complexity
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The diffuser plate performs multiple functions simultaneously: it diffuses light from the light source, provides illumination for the exhibit in the internal space, and serves as a backlight source for the transparent display screen. By making this single component multi-functional, the patent improves illumination quality without proportionally increasing device complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The apparatus achieves a superior visual effect by optimizing light distribution and intensity, effectively showcasing products and promoting them through dynamic advertisements, while saving costs and improving efficiency.

Implementation Method 1

the diffuser plate is configured to diffuse light emitted from the light source

Methodology Applied
Scientific EffectLight diffusion: Scattering

Data Source

PatentUS10660457B2Transparent window display apparatus
Publication Date: 2020.05.26 BOE TECHNOLOGY GROUP CO LTD
  • US10660457B2 patent drawing
  • US10660457B2 patent drawing
  • US10660457B2 patent drawing

AI summary

The present invention provides a transparent window display apparatus, which includes a diffuser plate, in addition to a transparent display screen, a top plate, a back plate, a base and two side walls, the diffuser plate and the back plate form an angle and at least one light source is provided between the top plate and the diffuser plate. By adjusting the light source between the top plate and the diffuser plate, planar light is provided for both show of an exhibit and display of the transparent display screen simultaneously, dual purposes of window display and advertisement display can be achieved, and meanwhile, costs are saved and efficiency is improved.