Transportation Ad Consent System with Merit Rewards
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Solution Overview
Problem
Existing advertisement distribution systems in public transportation fail to effectively improve viewer ratings, as users often feel inconvenienced by unilateral advertisement presentation, leading to insufficient engagement.
Innovation Solution
An information processing apparatus that obtains user consent for advertisement viewing and provides monetary merits, such as fare discounts or coupons, to incentivize users to watch advertisements during their transportation, thereby enhancing viewer engagement and ratings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are presented unilaterally to users during transportation, then advertisement distribution can be carried out, but user engagement and viewer ratings remain insufficient due to perceived inconvenience
Solution Approach 1:
The patent converts the harmful factor (user inconvenience from unilateral advertisement presentation) into a benefit by offering monetary merits. Users who previously felt inconvenienced are now incentivized to view advertisements willingly, transforming negative user experience into positive engagement through reward mechanisms
Solution Approach 2:
The patent implements a feedback mechanism where user viewing behavior is monitored and rewarded with monetary merits. This creates a closed-loop system where advertisement viewing generates positive feedback (merits) to users, encouraging continued engagement and improving overall viewer ratings
2Ease of operation
If monetary merits are provided to users for advertisement viewing, then user engagement improves, but system complexity increases due to merit management
Solution Approach 1:
The patent enables a self-service merit distribution system where merits are automatically granted to users based on their advertisement viewing behavior. The system autonomously monitors viewing, calculates merits, and distributes rewards without requiring manual intervention, thereby managing complexity through automation rather than increasing it
3Manufacturing precision
If user consent is obtained for advertisement viewing, then advertisement quality improves through higher viewer ratings, but the process requires additional user interaction steps
Solution Approach 1:
The patent obtains user consent for advertisement viewing in advance, before the actual advertisement presentation. By securing permission beforehand and setting up the merit incentive structure upfront, the system minimizes time loss during the actual advertisement delivery phase, as the consent process is completed as a preliminary step
Data Source
AI summary
An information processing apparatus is provided with a controller including at least one processor. The controller is configured to execute obtaining a consent to advertisement viewing from a user using a transportation system, presenting an advertisement within a period of time during which the user is using the transportation system, and providing a monetary merit to the user.