Travel Schedule-Based Advertisement Distribution System
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Solution Overview
Problem
Existing advertisement distribution systems for travel destinations fail to provide users with tailored information based on their needs, leading to inconvenience and low click-through rates, as they rely on GPS functions and do not effectively refine information according to user preferences.
Innovation Solution
An advertisement distribution system that uses a user terminal device connected to a network, an advertisement database, and a travel support server to extract and deliver relevant tourism resource information based on a user's travel schedule, generating embedded URLs with user identification and location information, allowing for refined advertisement delivery without GPS, improving user relevance and advertiser effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If GPS function is used to track user position for advertisement distribution, then location accuracy is improved, but device complexity and user burden increase
Solution Approach 1:
The patent introduces travel schedule information as an intermediary to represent user location and movement patterns. Instead of directly tracking GPS coordinates, the system uses predefined travel schedules that contain location information and timing data, thereby achieving location-based advertisement distribution without requiring GPS functionality in the terminal device
Solution Approach 2:
The patent replaces the mechanical GPS tracking system with an information-based system using travel schedules. The travel schedule data structure substitutes for physical location tracking mechanisms, allowing the system to determine user position and movement patterns through data processing rather than hardware-based GPS reception
2Quantity of substance
If large amount of tourism information is sent to user terminal device, then information completeness is improved, but user convenience deteriorates due to selection burden
Solution Approach 1:
The patent applies local quality by providing different information to different users based on their specific travel schedules and preferences. Each user receives tourism information tailored to their local context (specific destination, time, and interests) rather than a generic bulk information set, thereby improving convenience through personalization
Solution Approach 2:
The patent segments the large amount of tourism information into smaller, schedule-based units corresponding to specific time periods and locations. By dividing information according to travel schedule segments, the system presents manageable portions to users at appropriate times rather than overwhelming them with all information simultaneously
3Quantity of substance
If untargeted advertisement information is provided to users, then advertisement coverage is improved, but click-through rate deteriorates due to lack of relevance
Solution Approach 1:
The patent makes the advertisement distribution dynamic by continuously matching travel schedule information with corresponding tourism resources and advertisements. The system adapts advertisement content based on the user's current position in their travel schedule, ensuring relevance while maintaining broad coverage across different users and time periods
Solution Approach 2:
The patent implements feedback mechanisms by monitoring user interactions with distributed advertisements and using this information to refine future advertisement selection. The system learns from user behavior patterns and adjusts advertisement distribution strategies to improve click-through rates while maintaining appropriate coverage
Data Source
AI summary
A travel support server (5) distributes a first e-mail to a user terminal device (2-k). The first e-mail has a link to the URL in which transfer function to a web page of a tourism resource corresponding to the user position in a travel destination and user information are embedded. An advertisement server (6) distributes a second e-mail to the user terminal device (2-k). The second e-mail has advertisement information which is provided to the user identified by selecting the link in the first e-mail.