Networked Traveler Data System for Targeted Promotions
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Solution Overview
Problem
Business owners in geographical locations where travelers stay lack timely and relevant information about traveler concentrations and preferences, hindering their ability to target customized promotions effectively.
Innovation Solution
A networked system that collects and processes traveler data, including location, temporal, and demographic information, to generate customized event data files for selected travelers, allowing subscribers to promote relevant events and services based on specific criteria such as proximity and interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If owners collect and process traveler data to target customized promotions, then promotional effectiveness and revenue opportunities increase, but system complexity and data processing requirements increase
Solution Approach 1:
The patent introduces a networked system as an intermediary between travelers and business owners. This system includes a data collection module that gathers traveler information, a processing module that analyzes the data, and a distribution module that delivers customized promotions. By using this intermediary system, owners can effectively target promotions without directly managing complex data collection and processing infrastructure themselves.
Solution Approach 2:
The networked system performs multiple functions within a single platform: it collects traveler data, processes and analyzes the information, generates customized promotional content, and distributes it to relevant travelers. This multi-functional approach consolidates what would otherwise require separate systems into one unified solution, managing complexity while maintaining promotional effectiveness.
2Loss of information
If owners access real-time traveler information, then ability to target promotions improves, but information security and privacy concerns increase
Solution Approach 1:
The system implements differentiated data access rights where different users can only access traveler information relevant to their specific business needs and authorization level. For example, a restaurant owner can only access data about travelers in their geographic area with matching demographic criteria, while not accessing unrelated traveler information. This localized access approach maintains information availability for legitimate purposes while minimizing privacy exposure.
3Measurement precision
If the system processes detailed traveler demographics and preferences, then customization accuracy increases, but data processing time and computational resources increase
Solution Approach 1:
The system performs preliminary processing of traveler data by pre-segmenting travelers into groups based on demographics, preferences, and behavioral patterns. This pre-processing creates ready-to-use traveler profiles that can be quickly matched with promotional opportunities without requiring real-time analysis of all traveler details. The system maintains detailed profiles for accuracy while enabling fast retrieval and matching operations.
Data Source
AI summary
Aggregated traveler data may be accessed by subscribers to a content management system. Subscriber data in access requests from one or more subscribers may be used to describe a pool of travelers in the aggregated traveler data that may be concentrated in a geographic location. Location data, temporal data or both, from one or more electronic sources and/or data stores may be processed to determine if a selected traveler will be positioned within a threshold of an allowable distance from an allowable event in the geographic location at a time coincident with an event time window for the allowable event. Selected travelers who meet location and/or temporal parameters may be targeted to receive customized content for events including activities, services, goods, suggestions, and recommendations from subscribers. A subscriber may own a rental property in the geographic location that is rented by a selected traveler.