Trending Look GUI with Social Network Image Overlays

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Solution Overview

Problem

Current e-commerce websites lack effective ways to enhance the shopping experience by showcasing trending product looks from social networks, leading to a cluttered and unengaging user interface.

Innovation Solution

A graphical user interface (GUI) system that displays trending looks from social networks, identified by tags or identifiers, allowing users to view and purchase products directly from the website, with features like image filtering and overlay information for product details.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional e-commerce product display methods are used, then product information can be presented, but the user interface becomes cluttered and unengaging

Engineering Contradiction:
Improveuser interface engagementVSAvoidinterface clutter
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The interface is segmented into distinct functional areas: a navigation bar for category selection, a main display area for trending looks, and overlay panels for product details. This segmentation organizes information spatially, preventing clutter while maintaining engagement.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent transitions from traditional two-dimensional flat product listings to a multi-dimensional interface where images are displayed prominently and product information is revealed through overlays and pop-ups. This adds depth to the interface, allowing rich information presentation without increasing surface clutter.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If social network data is integrated to show trending looks, then shopping experience is enhanced, but data processing complexity increases

Engineering Contradiction:
Improveshopping experience efficiencyVSAvoiddata processing system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system uses intermediary components including image tags/identifiers from social networks, a server-mediated data processing layer, and automated image recognition algorithms. These intermediaries handle the complexity of social network data integration, allowing the user interface to remain simple while benefiting from enhanced trending look recommendations.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If multiple product images and details are displayed simultaneously, then product information completeness improves, but interface clarity decreases

Engineering Contradiction:
Improveproduct information completenessVSAvoidinterface clarity
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system performs preliminary actions by pre-loading and organizing product information, images, and details in structured formats before user interaction. When users view trending looks, the relevant information is already prepared and can be displayed through overlays without requiring complex real-time processing, maintaining both completeness and clarity.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The interface employs nested information display where product details, specifications, and additional images are nested within overlay panels that can be toggled. The main view shows clean trending look images, while detailed information is nested in expandable overlays, allowing complete information access without compromising interface clarity.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS10776860B2Retail website user interface, systems, and methods for displaying trending looks
Publication Date: 2020.09.15 TARGET BRANDS INC
  • US10776860B2 patent drawing
  • US10776860B2 patent drawing
  • US10776860B2 patent drawing

AI summary

A system including a graphical user interface (GUI) displayed on a display device is disclosed. The GUI includes a plurality of images displayed on the display device, each image being of a look that is determined to be trending within a previous time period; and each image is displayed as taken by a photographer and posting on a social network.