Trial Media Personalization Using Profile-Based Content Segmentation
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Solution Overview
Problem
Subscription-based media providers face challenges in incentivizing users to subscribe permanently due to overwhelming choices and unsatisfactory free trial content that often fails to engage users with their interests.
Innovation Solution
Generate customized media assets during the trial period based on user consumption profiles, incorporating segments from episodes that align with user interests and preferences, while avoiding cliffhangers to maintain engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a temporary trial account is offered with limited free content, then potential subscribers can access media content without commitment, but user engagement is insufficient and conversion to permanent subscription is low
Solution Approach 1:
The system performs preliminary actions by analyzing user viewing history and preferences before the user completes subscription, then pre-generates customized media asset compilations that align with user interests. This preliminary personalization increases engagement during the trial period without requiring complex real-time processing during content delivery
Solution Approach 2:
The system segments media assets into manageable components and recombines them based on user preferences to create customized compilations. This segmentation approach allows personalized content delivery without requiring the entire media library to be reorganized, balancing personalization with system manageability
2Quantity of substance
If the first episode of a serialized media asset is provided during trial, then users can sample the content, but the episode focuses on character establishment rather than engaging plot which reduces user interest
Solution Approach 1:
Instead of providing a standard first episode with uniform quality throughout, the system applies local quality by identifying and prioritizing specific segments (such as plot-critical scenes) within the media asset that deliver higher engagement value, while still providing adequate context from other portions
3Productivity
If free trial content is made available to all potential subscribers, then user acquisition is facilitated, but the overwhelming variety of media providers and content makes selection difficult
Solution Approach 1:
The system implements feedback mechanisms by continuously monitoring user viewing behavior during the trial period, analyzing which types of content the user engages with most, and dynamically adjusting the customized media asset compilations to better match user preferences, thereby improving conversion rates while maintaining ease of use
Data Source
AI summary
Systems and methods are provided for generating a customized media asset to incentivize a first user to subscribe to a subscription service. A first user provides their subscription access information to a media provider. In response to receiving the subscription access information, the media provider determines whether the subscription access information is from an account subscribed for a trial period. If the account is subscribed for the trial period, the media provider presents a plurality of media assets for selection to the first user, receives a selection of a media asset available from the subscription service, generates a customized media asset based on a media asset consumption profile of the first user, wherein the customized media asset includes a segment from an additional media asset different from the selected media asset, and presents to the first user the customized media asset instead of the selected media asset.