Trick File Mapping for Digital Media Playback Speed Control

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Solution Overview

Problem

Digital media players struggle to provide user-friendly fast-forward and rewind functions for digital media, as simply increasing playback speed distorts content and fails to provide perceivable feedback, leading to missed advertisements and reduced revenue for content providers.

Innovation Solution

Generating alternate content in trick files that map to specific trick modes, allowing for the display of alternate advertisements or content during fast-forward or rewind operations, providing perceivable feedback to users while preserving the illusion of normal playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Speed

If digital media players output data at faster rate during fast-forward mode, then playback speed increases, but content becomes imperceptible and user cannot discern media content

Engineering Contradiction:
Improveplayback speedVSAvoiduser perception of content
Core Design Contradiction:
SpeedVSEase of operation

Solution Approach 1:

The patent segments the video stream into individual frames and selectively outputs only every Nth frame during fast-forward mode, creating a subsampled sequence that maintains perceptibility at higher playback speeds. This segmentation allows the system to reduce temporal resolution while preserving sufficient visual information for user recognition.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies different quality characteristics to different portions of the video stream by selectively processing and outputting specific frames based on their importance and temporal distribution. Critical frames are preserved while less important frames are skipped, creating a non-uniform quality distribution that optimizes both speed and perceptibility.

Inventive Principle:
Principle #3Local quality

2Loss of time

If users fast-forward through commercials, then viewing time for desired content decreases, but advertisement revenue is lost

Engineering Contradiction:
Improvetime spent on commercialsVSAvoidadvertisement revenue
Core Design Contradiction:
Loss of timeVSLoss of energy

Solution Approach 1:

The patent creates alternative content streams in advance that are pre-configured to replace commercial content during fast-forward operations. When a user initiates fast-forward, the system has already prepared substitute content that can be immediately delivered, eliminating the need for real-time content generation and enabling revenue recovery before the user completes the fast-forward action.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary content delivery mechanism that intercepts the fast-forward operation and inserts alternative content between the user's fast-forward commands and the original commercial content. This intermediary layer allows the system to monitor user behavior patterns and deliver targeted advertisements that align with user preferences, transforming the fast-forward action from a revenue loss opportunity into a targeted advertising channel.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If trick modes are implemented to provide user feedback during fast-forward, then user friendliness improves, but device complexity increases

Engineering Contradiction:
Improveuser friendliness of trick modesVSAvoidcomplexity of trick mode implementation
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent implements a universal content delivery framework that handles multiple trick modes (fast-forward, rewind, pause, slow-play) through a single integrated architecture. The same underlying mechanisms for frame selection, temporal manipulation, and alternative content delivery serve all trick mode functions, eliminating the need for separate implementations for each mode and reducing overall system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentEP2224727B1Method and apparatus for generating alternative content
Publication Date: 2015.12.16 COMCAST CABLE COMM LLC
  • EP2224727B1 patent drawingFigure 1
  • EP2224727B1 patent drawingFigure 2
  • EP2224727B1 patent drawingFigure 3a~3b

AI summary

The features herein pertain to methods, systems, and apparatus for providing alternate content to consumers of digital media during trick modes of operation comprising generating digital media content in a first file for standard playback for consumption by a consumer, generating at least one trick file corresponding to the first file, the trick file comprising content different than content in the first file, and mapping the trick file to a trick mode of operation in connection with the first file.