Trick Mode Ad Delivery With Digital Assistant
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Solution Overview
Problem
Current systems for displaying advertisements during trick modes in video content streams lack an efficient mechanism for users to interact with advertisements and seamlessly transition back to the content, limiting user engagement and purchase opportunities.
Innovation Solution
A system that allows users to invoke a trick mode, displays an advertisement upon completion, and enables interaction with a digital assistant to retrieve further information or make purchases directly from the advertisement, using a processing system to manage requests, content retrieval, and seamless playback resumption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional ad insertion methods are used during trick modes, then advertisements can be displayed, but user engagement is limited and interaction opportunities are lost
Solution Approach 1:
A digital assistant is introduced as an intermediary between the user and the advertisement. The digital assistant receives user requests during trick mode, retrieves relevant information from content servers, and facilitates interaction with the advertisement, enabling users to engage with ads seamlessly without increasing visible system complexity
Solution Approach 2:
The system automatically retrieves advertisement content and manages the ad delivery process without requiring manual intervention. The digital assistant autonomously handles user requests, fetches relevant information, and coordinates the display of advertisements during trick mode transitions
2Productivity
If trick mode is used to seek another viewing location, then users can quickly navigate content, but advertisement viewing opportunities are reduced
Solution Approach 1:
The system prepares advertisement content in advance by retrieving it from content servers before the user completes their trick mode navigation. This preliminary action ensures that when the user returns to viewing, the advertisement is already ready to display, minimizing any time loss and maintaining smooth content flow
Solution Approach 2:
The advertisement display is designed to continue seamlessly from the trick mode transition point. The system maintains continuous engagement by displaying the advertisement immediately after trick mode completion, ensuring no useful viewing time is lost and the user experience remains uninterrupted
3Adaptability or versatility
If interactive advertisement features are added, then purchase opportunities increase, but system complexity increases
Solution Approach 1:
The digital assistant serves multiple functions: it handles user requests during trick mode, retrieves advertisement information from content servers, processes user interactions with advertisements, and coordinates the display of interactive ad features. This multi-functionality approach increases adaptability without proportionally increasing system complexity
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.