Trigger Image Augmented Reality Content Delivery

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Current augmented reality systems lack efficient methods to provide targeted and personalized content to users based on physical distribution items, such as mailpieces, using trigger images and geographic location, which limits the ability to deliver region-specific or personalized experiences.

Innovation Solution

A system comprising a user interface, content management system, and mobile application that receives and processes trigger images from distribution items, generates associations with augmented reality content, and delivers personalized AR experiences based on geographic location and additional characteristics, using a content delivery network and analytics hub to track user interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If augmented reality content is provided without targeting based on trigger images and geographic location, then the system is simpler to operate, but the ability to deliver region-specific or personalized experiences is limited

Engineering Contradiction:

Improveability to deliver region-specific or personalized experiencesVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces trigger images as intermediary elements that bridge physical distribution items and digital AR content. These trigger images are embedded on physical items and detected by mobile devices to activate corresponding AR experiences, enabling targeted content delivery without requiring complex direct communication systems between sender and receiver.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces traditional mechanical or direct distribution methods with image-based triggering and camera-based detection. Instead of using physical attachments or direct connections, the system uses trigger images captured by mobile device cameras to initiate AR content delivery, simplifying the interaction mechanism while enabling personalization.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If trigger images and geographic location are used to personalize content, then user engagement is enhanced, but the system complexity increases

Engineering Contradiction:

Improveuser engagementVSAvoidsystem complexity

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The patent makes mobile devices universal triggers for AR content delivery. Any mobile device with a camera and internet connection can serve as the trigger mechanism, eliminating the need for specialized hardware. The system works across multiple platforms and devices, enhancing accessibility while maintaining personalization capabilities through trigger image recognition and geographic location data.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS11037200B2System and method of providing augmented reality content with a distribution item

Publication Date: 2021.06.15 US POSTAL SERVICE

AI summary

Systems and methods for providing digital augmented reality content in a distribution network using physical distribution items as triggers for the Augmented reality content. An interface allows a sender of a physical item to provide augmented reality content to a distribution network, and the distribution network can provide the augmented reality content to a recipient of the physical distribution item.