Sponsorship Junction Platform for Trigger-Linked Brand Experiences
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Solution Overview
Problem
Current technologies lack an effective method for providing customizable brand experiences across various platforms, especially in mobile devices, and fail to integrate physical triggers seamlessly with digital marketing campaigns.
Innovation Solution
A computer-implemented method that establishes a sponsorship junction using a server-based platform, allowing audience providers and sponsoring brands to define trigger-monitorable activities, associate rewards, and relay triggers to end-users, utilizing physical triggers for interaction and conversion events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertising networks use banners and interstitials in existing apps and mobile web pages, then advertising delivery is achieved, but user engagement and interactivity are limited
Solution Approach 1:
The patent introduces a platform as an intermediary layer between advertisers and mobile devices. This platform establishes sponsorship junctions that connect trigger-monitorable activities defined by audience providers with sponsoring brands, enabling interactive experiences without requiring complex modifications to existing apps or web pages. The platform handles the complexity of integrating physical and digital triggers, reward mechanisms, and conversion attribution, while presenting simplified interfaces to users.
Solution Approach 2:
The patent creates a universal platform that can deliver multiple types of advertising formats (banners, interstitials, sponsored results, sponsored cards) through a single sponsorship junction infrastructure. This multi-functional system supports various trigger types (physical and digital) and reward mechanisms, allowing one system to serve multiple advertising purposes and engagement strategies simultaneously.
2Adaptability or versatility
If customizable brand experiences are implemented across various platforms, then user engagement improves, but integration complexity with physical and digital triggers increases
Solution Approach 1:
The patent segments the advertising system into distinct modular components: audience providers who define trigger-monitorable activities, sponsoring brands who create rewards and specifications, and the platform that manages sponsorship junctions. This segmentation allows each component to be customized independently while maintaining overall system coherence, reducing integration complexity through clear interface definitions.
Solution Approach 2:
The patent implements dynamic sponsorship junctions that can adapt to different trigger types (physical and digital) and activity contexts. The system dynamically matches sponsoring brand specifications with relevant trigger-monitorable activities, allowing customizable brand experiences to be automatically configured based on the specific context without requiring manual integration for each scenario.
3Measurement precision
If trigger-monitorable activities are monitored and linked to sponsoring brands, then conversion attribution accuracy improves, but data processing complexity increases
Solution Approach 1:
The patent implements feedback mechanisms where the platform continuously monitors trigger activities, compares them against sponsoring brand specifications, and provides conversion attribution based on matched criteria. This automated feedback loop ensures accurate attribution by constantly verifying whether observed activities meet the predefined sponsorship conditions, reducing manual data processing requirements.
Solution Approach 2:
The sponsorship junction system operates autonomously by automatically matching trigger-monitorable activities with sponsoring brand specifications. The platform self-manages the data processing workflow, including trigger detection, activity monitoring, specification matching, and conversion attribution, without requiring external intervention for each conversion event, thereby managing data processing complexity through automation.
Data Source
AI summary
A computer-readable medium that, when executed on a server, establishes processes for providing a brand sponsorship environment, the processes including providing a computer-implemented platform establishing a sponsorship junction involving, in case 1, a set of trigger-monitorable activities defined by a set of sponsoring brands or, in case 2, a subset of the trigger-monitorable activities defined by the set of sponsoring brands.