Trigger Marker Generation for 3D Augmented Reality Object Presentation

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Solution Overview

Problem

Traditional planar images of obtained objects, such as anime character cards or character posters, lack a sense of three-dimensionality and dynamic effect, leading to user disinterest and poor experience, resulting in resource waste.

Innovation Solution

Generate and store augmented reality resources for objects, determine target objects and their storage addresses, and create trigger markers to present augmented reality images based on these resources, allowing clients to fuse augmented reality with the objects for a three-dimensional effect.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional planar images are used to present objects, then the system is simple and easy to implement, but the presented content is monotonous and lacks three-dimensionality, leading to poor user experience

Engineering Contradiction:
Improvesimplicity of implementationVSAvoiduser engagement and experience quality
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The patent transitions from traditional two-dimensional planar images to three-dimensional augmented reality presentations. By generating 3D models from 2D object images and presenting them through AR technology, the system adds a spatial dimension to object display, creating immersive and interactive experiences that significantly enhance user engagement while maintaining operational simplicity through automated processing.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If augmented reality resources are generated and presented for each object, then user experience is enhanced with three-dimensional and dynamic effects, but processing resources and system complexity increase

Engineering Contradiction:
Improveuser engagement and experience qualityVSAvoidprocessing resource consumption
Core Design Contradiction:
ProductivityVSLoss of energy

Solution Approach 1:

The system performs preliminary actions by pre-generating 3D models and augmented reality resources when objects are first obtained or uploaded. These AR resources are stored and cached for rapid retrieval and reuse during subsequent presentations, avoiding the need to generate complex 3D models in real-time and significantly reducing processing resource consumption during actual user interactions.

Inventive Principle:
Principle #10Preliminary action

3Productivity

If augmented reality resources are generated and presented for each object, then the presented content becomes dynamic and three-dimensional, but the system complexity and device requirements increase

Engineering Contradiction:
Improvepresentation quality and interactivityVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary processing system that acts as a bridge between simple object images and complex augmented reality presentations. This intermediary system automatically generates 3D models, manages AR resource creation and storage, and handles the conversion processes, thereby shielding end users and devices from the underlying complexity while delivering high-quality immersive presentations.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12361649B2Marker generation method and apparatus, and object presentation method and apparatus
Publication Date: 2025.07.15 SHANGHAI BILIBILI TECH CO LTD
  • US12361649B2 patent drawing
  • US12361649B2 patent drawing
  • US12361649B2 patent drawing

AI summary

The present application provides techniques of generating augmented reality resources and corresponding trigger markers. The techniques comprise generating and storing at least one augmented reality resource corresponding to at least one predetermined object; determining that at least one target object comprised in an object order, wherein the at least one target object is among the at least one predetermined object; determining at least one storage address of at least one augmented reality resource corresponding to the at least one target object; and generating, based at least in part on the at least one storage address, a trigger marker corresponding to the object order, wherein the trigger marker is configured to indicate for a client computing device to present at least one augmented reality image of the at least one target object based on the trigger marker.