Trust Verification Logos for Financial App Authenticity
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Solution Overview
Problem
Consumers are often confused about the trustworthiness of software applications that access their financial accounts, as financial institutions have no control over these applications and may not align with the applications' legal, political, social, or ethical positions, leading to potential confusion and unwanted association.
Innovation Solution
A computer program product that creates and issues visual logos indicating trustworthiness, using AI/ML algorithms to assess security and alignment with institutional values, and stores information in a distributed ledger, with features like expiration dates and encryption to ensure authenticity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If financial applications aggregate data from consumer accounts and display institution logos, then the application appears more trustworthy to consumers, but the financial institution has no control over the application and may be associated with unwanted positions
Solution Approach 1:
The patent introduces a third-party verification system that acts as an intermediary between financial institutions and applications. This system issues verified badges to applications that meet security and data protection standards, allowing consumers to distinguish between approved applications and those that merely display institution logos without permission.
Solution Approach 2:
The patent extracts the trust verification function from the financial institution itself and places it in a separate verification system. This allows the institution to maintain control over its branding while delegating the technical verification process to an independent body that can objectively assess security protocols and data handling practices.
2Loss of information
If financial institutions display logos on applications without control, then consumers may believe the institution views the application as trustworthy, but the application may not actually be trustworthy or align with institution values
Solution Approach 1:
The verification system implements a feedback mechanism where applications must provide information about their security protocols and data handling practices to the verification system. The system then issues verified badges based on this feedback, creating a transparent feedback loop that helps consumers make informed decisions about which applications to trust.
Solution Approach 2:
The verification system performs preliminary assessment of applications before allowing them to display verified badges. This preliminary action includes evaluating security protocols, data protection measures, and alignment with institution values, ensuring that only qualified applications receive the trust indicator before consumers see it.
3Reliability
If a verification system issues logos to applications, then consumers receive reliable trust indicators, but the system requires AI/ML algorithms, security protocols, and distributed ledgers that increase system complexity
Solution Approach 1:
The verification system is designed as a multi-functional platform that handles various tasks including AI/ML-based trust assessment, cryptographic verification, distributed ledger maintenance, and badge issuance. By consolidating these functions into a single universal system, the patent reduces the need for multiple separate systems while maintaining high reliability through integrated security measures.
Data Source
AI summary
Apparatus and methods for providing an indicator of trustworthiness of a software application are provided. A program may receive information regarding the software application from a developer of the application. The program may analyze the application and determine that the application is trustworthy and secure. The program may then create a unique logo that may include various information to indicate to a user that the program has determined the application is trustworthy. The program may transmit the logo to the developer so the developer may incorporate the logo into the application. In an embodiment, the program may transmit the logo to a third-party application store for display on a page where the application is available.